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• Big Data Means Big Opportunities For Email Marketers by David Goetzl

  Big Data could become the holy grail of one-to-one marketing, getting the right message to the right person at the right time in the right way. ...Read the whole story

• Obama Campaign Email Efforts Marked By Continual Testing by David Goetzl

  PARK CITY, Utah -- One hallmark of the Obama campaign's email program was its non-stop emphasis on testing. What lengths did it go to? Take Oct. 17. It sent out messages to 166 segments that day and 84 were A/B tests, whether with subject lines, time of day, or messaging. ...Read the whole story

• TurboTax Moves Email Pitch Into SMS by David Goetzl

  TurboTax is moving to take an effective email program and expand it into SMS. The tax preparation company has used email to persuade customers to return after abandoning an e-filing effort midstream. ...Read the whole story

Trends That Should Disrupt Your 2013 Email Program by Mike May

Now is the customary time to make predictions about the trends that will have the greatest impact on the email industry in the coming year. Only this year I'd like to focus not just on the trends, but also on how they should affect what we do as email marketers. Knowing what is going on is only useful if we adjust our tactics because of it (kind of like email metrics themselves). ...More