Wednesday, December 12, 2012

Around The Net

  • Social Likely to Exist in Tandem With Email, Not Supersede ItThe Register

    A new study by Freeform Dynamics shows that email is deeply rooted as a communication channel in the enterprise, and especially critical to the sales and marketing, customer service and back office / order processiing functions. Email is also viewed as being the most broadly adopted office productivity and collaboration application.  ...Read the whole story

  • Email Marketing is Top Area of Marketing Investment in 2013MarketWatch

    A survey on 2013 Marketing Trends by StrongMail finds that 89% of businesses plan to increase or maintain their marketing spend in 2013. Leading the list of planned increases is email marketing (56%), social media (52%), mobile (43%) and search (40%). 65% plan to increase email with social media in 2013, while 46% plan to increase spending on email programs designed to grow social media.  ...Read the whole story

  • 88% of Voters Oppose Proposed Facebook Email Contact Leniency, Facebook Approves AnywayNBC News

    Facebook's propsal to relax restrictions on unsolicited contanct to members via the Facebook email system was put to a membership vote last week. 589K of the 669K who voted (88%) opposed the proposal, but Facebook adopted it anyway as the number of voters who opposed the plan was less than 30% of Facebook's total membership. Facebook said that it did amend some language in the documents based on user feedback. The adopted proposal will make it easier for individuals and businesses to contact members they do not personally know, which is expected to increase the likelihood of spam. ...Read the whole story

  • More Emails Being Opened On Mobiles Than Through Browser-Based WebmailMarketing Charts

    New data released this week by Return Path reveals that 38% of email opens in the US occur on a mobile device. 31% are opened on a desktop client like Microsoft Outlook, while another 31% are opened in web-based email applications like Gmail and Hotmail. 85% of the mobile opens occurred on Apple devices. ...Read the whole story

  • New Yahoo Mail, Flickr Part Of Larger Mobile PushMarketing Land

    Several years ago, Yahoo was considered a global leader in mobile through its "Connected Life" initiative. More recently, the company has languished in mobile, as evidenced by the absence of an iPhone app for Yahoo Mail until just this week. The relaunch of Yahoo Mail, coupled with today's launch of a Flickr app, signals a renewed focus on mobile at Yahoo under the guidance of new CEO Marissa Mayer.  ...Read the whole story

Trends That Should Disrupt Your 2013 Email Program

Now is the customary time to make predictions about the trends that will have the greatest impact on the email industry in the coming year. Only this year I'd like to focus not just on the ...More