Wednesday, December 19, 2012

Around The Net

  • CMOs Believe Email Will Be the Largest Digital Holiday Sales DriverMarketingVOX

    A new poll by eCircle finds that more CMOs believe email to be "very important" for holiday sales than any other digital channel. 40 percent of the respondents believed that email marketing can generate up to 10 percent in sales increase over the holiday period.  ...Read the whole story

  • OutboundEngine Launches Automated Email Engine with Content for SMBsMarketWire

    OutboundEngine has launched a marketing platform aimed at professionals in the real estate, insurance, taxation and mortgage verticals. The OutboundEngine Platform combines email and social media paired with lead scoring and analytics, as well as pre-written content within its target verticals to allow its clients to turn their email lists into fully automated email programs.  ...Read the whole story

  • Emma Donates 25 Email Marketing Accounts to NonprofitsMarketWatch

    Email services provider Emma has awarded free lifetime email accounts to 25 non-profits as part of the company's annual Emma 25 Initiative. 2012 marks the ninth year of the program. Winners are selected from entries by the Emma staff. ...Read the whole story

  • The Dark Art of Stores' Promotional Holiday EmailsThe Wall Street Journal

    Email marketing has necessarily become more sophisticated as volume increases along with the availability of tools to sift and sort messages.  ...Read the whole story

  • The Schrdinger Smart Inbox Forces You to Act on Emails that MatterLifehacker

    A smart inbox set up to only display messages that reside in the main inbox and that are also unread behaves in a sort of Schrödinger state. The messages cease to exist in the smart inbox if they are read and not acted on, compelling inbox owners to deal with them immediately instead of letting them pile up. Erwin Schrödinger was an Austrian physicist best remembered for his work in quantum physics, and his thought experiment entitled Schrödinger's Cat, which was about how an object may exist in two states simultaneously.  ...Read the whole story

Email's Global Warming

Last month I called out some of my deliverability friends for focusing too much on inbox placement and not enough on the revenue implications of mailing less. Sometimes "more, more, more" is the right answer at ...More