Monday, January 21, 2013

Around The Net

  • 7 in 10 Marketers Plan Increased Data-Related SpendingMarketing Charts

    Infogroup Targeting Solutions and Yesmail Interactive surveyed over 700 marketers at recent DMA and Forrester marketing conferences and found that data-related spending is expected to rise in 2013. 20% of marketers plan to greatly increase their data-related investements this year, with another 48% planning slight increases. Only 3% of marketers surveyed plan to decrease data-related spending. ...Read the whole story

  • The Dying Business Of Email SpamForbes

    Spam has reached a 5-year low, according to a security bulletin by Kapersky Lab. The percentage of email that was spam in 2012 was 72.1%, a drop of almost 8 percentage points from 2011. The drop is attributed to a heightened level of anti-spam protection, at both the personal and corporate level. ...Read the whole story

  • Act-On Triples Revenue, Doubles Headcount in 2012Act-On Software blog

    Email and marketing automation company Act-On Software reports that it has tripled revenues and double headcount in 2012. The company has also upgraded its platform capacity to 10 billion emails per year. ...Read the whole story

  • Major Differences Between Marketers and Consumers ExactTarget Blog

    ExactTarget's new report "Marketers From Mars" details some of the ways marketers and consumers are different in their use of email and social media. Marketers are more likely to follow the prompts sent by other marketers. They purchase from email and social messages more frequently, are more apt to follow brands on Facebook and Twitter, and are almost twice as likely to own a smartphone.  ...Read the whole story

  • France Wants To Tax Facebook, Google "Personal Data Collection"Marketing Land

    France is considering a range of creative taxation schemes on US based Internet companies — Google and Facebook in particular — in order to generate new revenues during a challenging economic climate. Tax rates would be assessed based on the number of internet users whose personal data a firm possesses and tracks. ...Read the whole story

Optimizing Mobile Email

Mobile is having a profound impact on how we use email marketing. We are truly in a new world of the three-screen, soon to be four-screen, integrated experiences. With the shift from desktop to laptop to ...More