Google Protects Users' Emails From Police, Demands Search Warrants

Google often comes under fire for its privacy practices, but the company also has at least one policy that's surprisingly privacy-friendly. This week, Google revealed that it doesn't disclose email messages to law enforcement authorities unless they obtain search warrants. ...More

  • Email Driving Cross Channel Integration

    According to the Experian Marketing Services market survey addressing email acquisition and engagement tactics, 44% of total opens occur on mobile devices; 52% of marketers have used animated gifs in their email campaigns; marketers are seeing strong survey completion rates, regardless of offer; email is a strong performer as a generator of both website traffic and revenue; email marketers are testing subject lines and creative more than any other factors; 78% of brands use sales associates to collect email addresses. ...More

  • Email-Social Integration: Past, Present and Future

    I have been working to encourage more email marketers to integrate email and social for at least five years (and writing about it since 2009). Where are we now in 2013? The results are all over the board. ...More