Friday, January 25, 2013

      Around The Net

      • 40% Retailers Using SMS, 23% More Plan to ImplementMarketing Charts

        A new study by Boston Retail Partners reveals that SMS is a rising non-traditional marketing initiative for retailers. 40% of the retailers surveyed report that they are already using SMS, with another 23% planning to implement within the next two years.  ...Read the whole story

      • Havas Worldwide Launches 'Shared Owned & Earned' Media UnitDirect Marketing News

        Integrated marketing communications agency Havas Worldwide has launched a new "Shared Owned & Earned" (SOE) media unit, a move that reflects a shift in the way brands evaluate their marketing campaigns outside of traditional channels. The SOE unit consolidates various agency disciplines around analytics, community management, and content strategy—bringing these areas into a single practice that will be available to all of Havas Worldwide New York.  ...Read the whole story

      • Government Requests for Gmail Account Information and Data Up 34%CBS News

        Google has released its latest transparency report containing information on the number of government requests and subpoenas for user information, indicating that it has received more than 42,000 requests in 2012. The 8438 requests in the second half of the year represent a 34% increase over 2011 and an 85% lift from 2010. ...Read the whole story

      • Workers Write A Novel's Worth of Email Replies Each Year, Contest Asks for the Title of these Novel-in-EmailsThe Week

        A recent study found that the average worker writes over 41,000 words of email replies in a year, enough to fill a 166 page novel. "The Week" magazine is running a contest where participants are asked to submit the name of their novel-in-emails. Entries are due by noon EST on Tuesday January 29th. ...Read the whole story

      • How Feds Took Down 'Bulletproof' Gozi VirusArs Technica

        The Gozi virus, a malicious password-stealing software which the US government has called "one of the most financially destructive computer viruses in history," is believed to be responsible for up to $50 million in fraud. Federal authorities have identified and captured its developer, a 25-year-old Russian man named named Nikita Kuzmin. But the bulletproof host of the virus continued to orchestrate the distribution of malicious messages, and was the more interesting catch. ...Read the whole story