Around The Net
- Top 100 Internet Retailers Enjoy Highest Inbox Placement Rates Return Path Blog
- Marketers at Odds Over Effectiveness of Responsive Design Mobile Marketer
- ExactTarget Launches MobilePush for In-App Messaging Fort Mill Times
- Facebook Custom Audiences Email Address Retargeting Sees Match Rates 'As High as 95%' Marketing Land
- Spachanel Trojan Uses Email Security to Serve Up Spam Info Security Magazine
- Most Marketers Feel Teams Are Ill-Equipped to Handle New Trends And Tech Marketing Charts
Though Multi-Channel Users, Consumers Still Prefer Email Marketing
According to the ExactTarget Marketers from Mars study, 33% of consumers want marketers to invest more in email, 24% want marketers to invest in the brand's website, and 22% of consumers want marketers to invest in creating a better Facebook experience. ...More
-
Facebook Puts A Price On Permission
As the latest effort to make email more like postal mail, Facebook's new Paid Messages program is completely fascinating to me. The program, which is in beta, allows individuals to pay $1 to send someone outside of their network a message and have it land in the recipient's inbox instead of the junk-collecting black hole-like "Other" folder. ...More
