Though Multi-Channel Users, Consumers Still Prefer Email Marketing

According to the ExactTarget Marketers from Mars study, 33% of consumers want marketers to invest more in email, 24% want marketers to invest in the brand's website, and 22% of consumers want marketers to invest in creating a better Facebook experience. ...More

  • Facebook Puts A Price On Permission

    As the latest effort to make email more like postal mail, Facebook's new Paid Messages program is completely fascinating to me. The program, which is in beta, allows individuals to pay $1 to send someone outside of their network a message and have it land in the recipient's inbox instead of the junk-collecting black hole-like "Other" folder. ...More