Tuesday, January 29, 2013

Around The Net

  • Top 100 Internet Retailers Enjoy Highest Inbox Placement RatesReturn Path Blog

    Data from the latest Return Path Email Intelligence Report shows that top 100 internet retailers are handily beating the North American average in inbox placement rate. Only 6% of top retailers' messages fail to reach subscribers' inboxes, compared to 18% for North America overall. Inbox placement is no guarantee of engagement, however; senders in the shopping category saw read rates drop 15% year-over-year. ...Read the whole story

  • Marketers at Odds Over Effectiveness of Responsive DesignMobile Marketer

    Many marketers are flocking to responsive design as a way to provide a consistent user experience across platforms, and spend less time updating content across an increasingly fragmented device landscape. Some however, like Coca-Cola group director of mobile and search Tom Daly, believe that responsive design shortchanges customers and their preferences. Says Daly, "If you get into this HTML5, hybrid mindset and start pretending that a screen is a screen is a screen, you starting forgetting about the customer experience." ...Read the whole story

  • ExactTarget Launches MobilePush for In-App MessagingFort Mill Times

    ExactTarget announced today the launch of MobilePush, an application that delivers messages to mobile users within mobile apps. Messages can be standalone or integrated with email and social campaigns as part of the company's Interactive Marketing Hub.  ...Read the whole story

  • Facebook Custom Audiences Email Address Retargeting Sees Match Rates 'As High as 95%'Marketing Land

    Facebook's launched Custom Audiences tool in August, allowing marketers to upload email address lists to the site and target subscribers across Facebook. While CRM retargeting is not unique to Facebook, match rates on the site are higher than average, owing to the rich user data the site possesses. Facebook reports that it sees match rates above 50% and "sometimes as high as 95 percent." ...Read the whole story

  • Spachanel Trojan Uses Email Security to Serve Up SpamInfo Security Magazine

    Researchers at Symantec have noticed that the Sender Policy Framework (SPF), which is an email validation system designed to prevent email spam, is being used by a new trojan, dubbed Spachanel. Ironically, the bug is used to hijack a web browser to serve up spam pop-ups. ...Read the whole story

  • Most Marketers Feel Teams Are Ill-Equipped to Handle New Trends And TechMarketing Charts

    Aquent and the American Marketing Association have released a study where 54% of marketers say their teams are ill-equipped to handle new trends and technologies. However, 71% believe that their company's marketing strategy will have a positive impact the organization financially. ...Read the whole story

Though Multi-Channel Users, Consumers Still Prefer Email Marketing

According to the ExactTarget Marketers from Mars study, 33% of consumers want marketers to invest more in email, 24% want marketers to invest in the brand's website, and 22% of consumers want marketers to invest in ...More


  • Facebook Puts A Price On Permission

    As the latest effort to make email more like postal mail, Facebook's new Paid Messages program is completely fascinating to me. The program, which is in beta, allows individuals to pay $1 to send someone outside ...More