Kenshoo, known for predictive media optimization technology, said Thursday it will link-up with IBM to deliver search marketing campaign management to clients, such as … Read the whole story
In the "Set the Table" campaign, running from April through December under Nestle USA's El Mejor Nido ("The Best Nest") marketing platform, 41 Superior … Read the whole story
Email address turnover -- "churn" -- is a fact of life for email marketers, as I said in my previous Email Insider, but you … Read the whole story