Not emailing to inactive email addresses has long been a best practice in email, but is it still the right approach? Panelists debated this … Read the whole story
What makes a great email? Kirsty Montgomery, head of customer marketing at Staples UK, says that it is all about how much money it … Read the whole story
Think about the customer experience when creating emails, said Placido Faranda, head of e-commerce at Acer EMEA, in a panel at the Email Insider … Read the whole story
Increasing its email volume helped insurance company Aviva increase sales by driving awareness of its additional products. Read the whole story
Virgin Holidays is not the cheapest travel site in the UK, but they deliver an experience. It is important for the brand to deliver … Read the whole story
According to a new survey by Bizo, in conjunction with Oracle Eloqua, many organizations are still struggling to develop comprehensive, multi-channel lead nurturing programs. … Read the whole story
Digging deeper into retail patterns and the impact of the transient mobile consumer, I've begun to change my thinking about gender-based control of household … Read the whole story