While some marketers like to talk about the death of email due to channels like social and mobile, Oliver Beckett, CRM customer experience manager, … Read the whole story
Internetstores GmbH, a German-based retailer that expects to do EUR130 million in revenues in 2014, just celebrated a big milestone. The bike and outdoor … Read the whole story
Sony Computer Entertainment Europe Limited takes advantage of triggers with live content to help drive email opens. Michael Le, senior CRM executive at the … Read the whole story
Mark Brauch, head of Digital Directmarketing, at Payback, a couponing platform based in Germany, said that personalization is very important to the brand's email … Read the whole story
Inertia and fear determine more marketing campaigns than most marketers are ready to admit. While companies talk the talk about customer-centricity and relevant communications, … Read the whole story