As a franchise-owned restaurant, Wendy's has historically focused on broadcast marketing, so it was a huge undertaking to build its first digital program in … Read the whole story
ISPs like Gmail may be constantly changing the inbox experience, but marketers should not be worried, said email industry experts on a panel at … Read the whole story
In a panel at the Email Insider Summit today, brand marketers discussed how they are testing cadence and frequency in order to balance placement … Read the whole story
Having responsive or at least adaptive designs for your email messaging should be de rigueur by now. But what is "responsive" responding to? Screen … Read the whole story