StrongView, a California-based email and cross-channel marketing firm, received an undisclosed amount from private equity firm HGGC. StrongView plans to use the influx of … Read the whole story
The cosmetic industry saw the biggest drop in return on investment in 2015 compared with 2014, according to Experian Marketing Services. The cosmetics industry's … Read the whole story
Email marketing is the fourth most effective and second most common B2B lead-generation tool, according to a B2B Lead Generation Trend Report released Tuesday, … Read the whole story
Developed by Rite Aid's agency Marc USA, the new marketing campaign is designed around the insight that it's important to protect yourself from the … Read the whole story
A new IBM study shows that the more consumers feel satisfied with email messaging and its value proposition, the more likely they are to … Read the whole story