Marketers are planning to increase the integration of direct buy buttons into email this year. A study released by Campaigner reveals that 22% of … Read the whole story
Microsoft's virtual assistant Cortana will now identify key phrases in emails to proactively remind Microsoft users about upcoming tasks and missed deliverables. Read the whole story
Former Millennial Media President Jason Kelly is joining LiveIntent, a programmatic email platform. Kelly says he accepted the job because of the people involved … Read the whole story
Citing likely changes that will "unlock value," Influential Wall Street analyst Brian Wieser has upgraded Yahoo's stock to a "buy" from a "hold" rating. … Read the whole story
The Interactive Advertising Bureau (IAB) on Monday announced the launch of the IAB Data Center of Excellence, a new independently funded unit within IAB, … Read the whole story
How can a global company target key decision-makers? Through profile modeling, automation and real-time marketing, of course. Read the whole story