Luckily for political marketers attempting to reach last-minute on-the-go voters in New Hampshire, calls to action in emails are more likely to be clicked … Read the whole story
Is 5.75 the magic number of email marketing frequency? New research from Paytronix Systems suggests that email marketers should only send a handful of … Read the whole story
With a push to build its presence in the United Kingdom, Merkle announced the acquisition Tuesday of dbg, a U.K.-based performance marketing agency, which … Read the whole story