Long gone are the days of concern that social media would be the ultimate demise of email. Not only has the emergence of newer … Read the whole story
Brexit does not affect email marketers' need to be GDPR-compliant within two years, so get those re-permissioning strategies ready. Read the whole story
85% of companies are now implementing some form of personalization. However, most companies' personalization initiatives barely make the grade, with the majority of marketers … Read the whole story
The Cannes Lions International Festival of Creativity, which wraps this weekend, has been slammed this year by the same age-old industry problem: sexism and … Read the whole story
Over the last 40 years, it was not uncommon to see moms (and increasingly dads) huddled around kitchen tables, scissors in hand, clipping out … Read the whole story
Consumers are less likely to trust a brand after a phishing attack, according to a study released Thursday by Return Path. Read the whole story