Donald Trump welcomed three new staffers to his presidential campaign on Tuesday, but failed to hire an email marketing expert to revitalize his floundering … Read the whole story
It is easy to write off email as a "legacy," but it is the lynchpin in cross-channel ID and an unrivalled communications tool for … Read the whole story
Salesforce recently made Pardot Engagement Studio, an upgrade to its B2B marketing automation service, generally available to marketers. Read the whole story
PDF downloads are a common digital marketing tactic of B2B companies, but marketers are hindering themselves if they only accept certain types of email … Read the whole story