Verizon Communications will announce Monday its intent to acquire Yahoo's core assets -- including its search, video and mobile advertising businesses. The move will … Read the whole story
Research shows that one in three recipients will not see your campaign imagery, so getting permission will let you give a list for the … Read the whole story
From one convention to the next. We witnessed an incredible display of bitter party infighting, rancorous populism and striking showmanship last week in Cleveland. … Read the whole story
Anyone who has spent time in direct marketing for a brand knows there is no such thing as incremental budget. It's a world of … Read the whole story