Based on over a year's worth of data, 'The Economist' saw a 160% increase in Web site page views from email subscribers and a … Read the whole story
Mobile wallets pushed SMS/text messaging in the top four channels for sales and offers millennials prefer, alongside email, Webcsites and apps. Most consumers (54%) … Read the whole story
Dentsu Aegis' Carat, GroupM's MediaCom and Publicis' Zenith ranked as the top three media shops clients are most likely to work with if they … Read the whole story
Let's face it: Our industry is no stranger to consolidation. With most, the desired outcome is about achieving more scale, leverage and efficiency. Unfortunately, … Read the whole story
J.McLaughlin, which has grown to 109 shops selling "classic American sportswear" in tony locales primarily in the Northeast, was admittedly late to both the … Read the whole story