You create a great email program,optimizing creative, timing and targeting. The recipient finds it interesting and clicks through to the Web site. Touchdown! Or … Read the whole story
If there's any doubt that brands and retailers are moving more of their advertising and marketing budgets to digital advertising, tune into a few … Read the whole story
Mayur Gupta, SVP in charge of digital at Healthgrades, discusses how it parses data and measures channel performance to help both patients and hospitals. Read the whole story
The condition of their pelvic floor is not a topic women share with abandon. But anyone who's had a baby or reached a certain … Read the whole story
InVision tripled average email engagement rates for the entertainment industry while promoting its first feature-length documentary, Design Disruptors, this summer. Read the whole story