Ritz-Carlton. Omni Hotels. Alaska Airlines. Air Canada. These are the upscale brands that top the recently released JD Power and Associates travel survey. We know that all four of these companies are consistently noted for their customer service. Over-the-top customer service, in fact. The Ritz-Carlton credo says, "The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests."