In the last year we think marketers have experienced enough "pain" to their bottom line to examine the opportunities of targeting Boomers, or those over 50.
While there is undoubted potential for "old products for old people" (just as there are baby products for babies) the grand prize lies in ageless marketing.
It was a year that seem to epitomize the Grateful Dead's famous lyrics: "Sometimes the light's all shining on me. Other times I can barely see. Lately it occurs to me, what a long, strange trip it's been." Here then, are my highly unscientific reflections of 2009 events and trends.
If you acknowledge these women's resilience and their ability to grow through setbacks, you are likely to remain their friend through thick and thin.