Results for December 2009

10 Reasons To Put 'Em In Your '10 Plan
In the last year we think marketers have experienced enough "pain" to their bottom line to examine the opportunities of targeting Boomers, or those over 50.» 0 Comments
The Power Of The 50+ Market In Asia Pacific
While there is undoubted potential for "old products for old people" (just as there are baby products for babies) the grand prize lies in ageless marketing.» 0 Comments
2009: What A Long Strange Trip It's Been
It was a year that seem to epitomize the Grateful Dead's famous lyrics: "Sometimes the light's all shining on me. Other times I can barely see. Lately it occurs to me, what a long, strange trip it's been." Here then, are my highly unscientific reflections of 2009 events and trends.» 0 Comments
Women Gain Faith In Themselves
If you acknowledge these women's resilience and their ability to grow through setbacks, you are likely to remain their friend through thick and thin.» 0 Comments