In the last year we think marketers have experienced enough "pain" to their bottom line to examine the opportunities of targeting Boomers, or those over 50.» 0 Comments
While there is undoubted potential for "old products for old people" (just as there are baby products for babies) the grand prize lies in ageless marketing.» 0 Comments
It was a year that seem to epitomize the Grateful Dead's famous lyrics: "Sometimes the light's all shining on me. Other times I can barely see. Lately it occurs to me, what a long, strange trip it's been." Here then, are my highly unscientific reflections of 2009 events and trends.» 0 Comments
If you acknowledge these women's resilience and their ability to grow through setbacks, you are likely to remain their friend through thick and thin.» 0 Comments
