The holidays are upon us. For many of us that means hitting the road and, most likely, filling up on gas and other items at our favorite convenience store.» 0 Comments
Marketers, do you know your demographics? It helps to have a face with a name. Here are the four main U.S. economic demographics with four famous cultural icon examples for easy identification and spending facts.» 2 Comments
Eighteen years of marriage have taught me not to talk to women about their moods, so if you opened this post upset about a man opining on a subject he can't understand, stay put. This post is about some fascinating insights from women, delivered by a woman, on what makes them different.» 2 Comments
One of my favorite marketers is Michele Miller. In a recent post, she discusses the value of storytelling in marketing. Her lead was "Intensify the Believability and Persuasiveness of Your Ads with Hard-Hitting, Personal Stories." Below Michele shares and dissects a J. R. Dunn ad campaign. Listen to the one-minute spot (you can download the media file here: J.R. Dunn) and read on.» 1 Comments
