ENGAGE:BOOMERS
by Derek Dunham on Oct 27, 9:49 AM
What's the biggest life change for Boomers? For many, it isn't turning 65. It's retiring-at whatever age that happens.
ENGAGE:BOOMERS
by Patrick Freuler on Oct 20, 9:43 AM
Want the key to successfully marketing health care products to aging Boomers? Here's a hint: don't focus on aging.
ENGAGE:BOOMERS
by Stephen Reily on Oct 13, 10:00 AM
The great thing about asking consumers questions is that you always learn something you couldn't have imagined. Who knew, for example, that some people are so unwilling to be seen wearing reading glasses that they carry restaurant menus into the bathroom to read them under bright light in private?
ENGAGE:BOOMERS
by Mark Bradbury on Oct 9, 10:42 AM
"I still want to make music. I don't want to twerk, but I want to be relevant," joked Boomer Annie Lennox during a recent interview about her upcoming album. She needn't worry. Lennox, and marketers in general, stand to gain a lot by serving a 50+ market that increasingly makes music an important part of their lives.
ENGAGE:BOOMERS
by Jim Gilmartin on Oct 6, 9:33 AM
As women work later into life and control more financial assets more than half of women say they are upgrading the quality of products and services in their lives. In a study on Boomer women purchasing habits, one 55-year-old woman commented, "Advertisers don't seem to understand that most of the wealth in this country is in the hands of boomers and older people". As they upgrade quality, on average, women over the age of 50 spend more than women between the ages of 20 and 49.
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