If companies are aiming to win over Gen Y, which has proven to live, breath and accessorize via online social media, then the future is clear: ecommerce and social media is the force that will drive beauty sales.
by Michele Souder, Morgan Stewart on Oct 15, 11:18 AM
Unlike email -- where messages can be highly personalized -- your Facebook posts are a one-size-fits-all proposition. So, deciding not only when to post, but what to post is a challenge. Based on what we heard, there are a few things to consider