Results for November 2012
  • Let's Get Physical
    Given that Millennials are in their prime athletic years (18-35), it might be expected that they would be in better shape than other generations and at least meeting the Centers for Disease Control's minimum guidelines of 2.5 hours of moderate exercise per week. Unfortunately, researchers are finding that isn't necessarily the case. According to Mintel, while 88% of Millennials engage in some form of exercise, they are not as physical as they think. And a study by Life University found that Millennials believe they are healthier than other generations but their actual habits are in fact no different from their ...
  • Bro, Don't Belittle Me: Insights For Connecting With Today's Millennials
    Millennial males are not insensitive baboons. They're in tune with their feelings and willing to admit that real men cry. They put style in front of comfort, wear tight jeans and care about grooming. They don't see the success of women as The Terminator's rise of the machines, because it's never been a competition. They are partners in the household when it comes to cleaning, child rearing or grocery shopping - name it and they help.
  • Spring Break: Ignore At Your Own Risk
    Mention the words "spring break" to marketers, and many turn up their noses, conjuring images of girls gone wild and underage drinking. Don't let all the hype fool you. The overwhelming majority of these kids are acting responsibly and creating the memories of a lifetime. So catch them while you can, because once they hit their 20s, this group becomes more elusive than Mary-Kate and Ashley, until they settle down and become parents. By then, they've had plenty of time to pick a favorite shampoo, decide whether to become a Mac or a PC and buy a hybrid car.
  • The Primer On Tech
    Entitled, demanding, out-spoken, and flighty; there are a lot of negative stereotypes associated with Millennials. But if you look past these generalities, you will find that this generation wants to change the world and feel empowered to do so. They know how to harness and use technological resources both for their own benefit and to reach a very broad audience for their concerns.
  • Millennials Are Re-Shaping The Concept Of 'News'
    Millennials are often criticized for not consuming news, but, despite this perception, they actually are reading and responding to news constantly. Their habits, however, differ from those of previous generations and, because of that, they're shaping the ways in which news exists. They're innovating the industry, making the consumption of news more social, yet they're still informed and are active in responding to what's happening in the world at large.
  • Supporting A Cause Beyond Your Bottom Line
    Blame it on being raised by idealistic Baby Boomer parents. Blame it on playing team sports where everyone had an equally important role to play and everyone got a trophy. But, the result is still the same ... Millennials have a cohort perspective. They tend to think of things in terms of the impact on the group, not the individual. As such, they tend to be engaged in social issues and causes.