• ENGAGE:MILLENNIALS
    Track Away But Improve Their Online Experience
    "Do Not Track" has been a hot topic for a seemingly long time and shows no real sign of a quick resolution. The main issue is relatively straightforward: what data can sites and services collect from my online behaviors, and what limits do these sites and services have in using this data to target me? Heavyweights such as Google, Microsoft and others are actively looking for a solution as they realize the industry's failure to better police itself could result in tighter restrictions in targeting consumers.
  • ENGAGE:MILLENNIALS
    Making TV More Social For Multi-tasking Millennials
    The television industry is ever-changing as Millennials, in particular, are consuming content on new media and interacting with TV in innovative ways. This generation shaped the music industry in their preference to access content rather than own it, and, in recent years, they've induced innovation across the TV industry too. We've noticed several shifts not only in how they watch content (streaming shows on computers, tablets, and smartphones more and more), but also in how they interact around television, even when they're watching shows alone. Networks, marketers, tech companies, and more are responding to their habits and preferences by making …
  • ENGAGE:MILLENNIALS
    Do You Have A Tablet Strategy?
    In a perfect world, every marketer would get to work for an innovative tech company (Google and Apple are the dream, right?) where just about everyone, and certainly most Millennials, are inherently interested in everything you do. But, unfortunately we live in an imperfect world and marketers are housed in every industry, even ones that Generation Y isn't inherently interested in (apologies to the insurance and finance marketing folks).
  • ENGAGE:MILLENNIALS
    Millennials Seek Adventure And Engagement From Their Fave Beer Brands
    We're big fans of beer ... who isn't? We love it so much that as an agency we actually have a beer cart tradition. But over the last five years, as Millennials have swelled to make up almost two-thirds of our employees, our little beer cart has changed dramatically to accommodate the tastes of our staff. Where it used to be dominated by Heineken and Coors Light, it's now graced by Blue Moon, Fireman's #4, and Rahr Ugly Pug Porter. That made us curious: was the change the result of the influence of a couple of beer snobs in our …
  • ENGAGE:MILLENNIALS
    5 Tips For Engaging Gen Y In Interest-Based Social Communities
    Are any of your girlfriends planning a destination wedding? If so, chances are they're connecting with other brides-to-be on BestDestinationWedding. How about that 18-year-old collegiate who is obsessed with the latest nail polish color? She's probably on MakeUpTalk most days. Or a 22-year-old DJ who's debating the merits of the latest headphones to get that perfect balance of sound quality and style? He's definitely on Head-Fi.
  • ENGAGE:MILLENNIALS
    Why Your Brand Needs A Soft Side
    Ask most Millennials how often they communicate with their parents and they'll likely say once or twice a day, if not more. Thanks to technology, Gen Y can call, text, tweet, Skype, or converse with their parents on a multitude of mediums at any moment, and they're eager to do so. This ability to speak with their 'rents at any point, turn to them for advice, or constantly catch up is perhaps why Millennials have such a strong relationship with their parents and consider them among their closest friends. This reflects a major shift where Gen Y views their Mom …
  • ENGAGE:MILLENNIALS
    Be Smart And Go To The Head Of The Millennial Class
    By now, kids everywhere have gone back to school and Millennials have gone back to campus. Which means it's the perfect time for marketers to have a little study session of their own.
  • ENGAGE:MILLENNIALS
    Pinterest Offers Unique Millennial Opportunities
    For Millennials, Pinterest isn't just another social community; it's quickly become an inspiration hub. It brings the fun of window shopping, watching your favorite HGTV show and flipping through a travel magazine all into one experience. It's no wonder the average time spent on Pinterest is over an hour per visit.
  • ENGAGE:MILLENNIALS
    A New Set Of Archetypes For Gen We
    Over 10 years ago, Margaret Mark and Carol Pearson wrote a masterful book, The Hero and the Outlaw, which showed how the most successful brands were those that effectively corresponded to the fundamental patterns in the unconscious mind known as "archetypes." My reading of the book wasn't the first time I had thought about archetypes, but it was the first time I had considered their application to my chosen profession. The idea that, regardless of time, location or culture, people have told stories that essentially repeat the same story lines and character types over and over again was a powerful …
  • ENGAGE:MILLENNIALS
    Using The Interest Graph To Target Social Ads To Gen Y
    Demographic profiles have long been used by marketers to segment their audience and enable them to target offers to people who are more likely to be receptive than the general population. For example, a marketer for Forever 21 might target the single, female, middle-class, age 18 to 24, college-educated demographic.
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