Everyone knows that in the advertising business it is all about people. And a disproportionate number of those people are young. This is generally a very good thing, with lots of energy permeating the place and fresh attitudes and ideas the norm. It has always been one of my favorite aspects of this business (along with the incredible margins ... okay, not really).» 2 Comments
If you ever thought Millennials were lazy, think again! They're globally connected, thanks to social media, and have more resources than ever to make a difference. It's what "making a difference" actually means to these consumers that needs to be understood.» 0 Comments
Life (and work) is nearly back to normal after the slow-down of the holiday season ... which means it's time to start putting your 2013 marketing plans into action! Chances are something like "connect with Millennials" or "attract more Gen Y customers" are prominent parts of your 2013 to-do list. Like achievement of any other goal, breaking down Millennial-related goals into smaller tasks makes them much easier to accomplish.» 0 Comments
Toy Rewind Posted by Nicole Granese on Jan 2, 1:30 PM
Why Gen We's most-wanted toys for 2012 were strikingly similar to those from 25 years ago.» 0 Comments
Like many generations before, today's Millennials are a coveted group for marketers. Gen Y's buying power comes in second only to the Boomer age group, and Millennials are the first to grow up in today's digitally connected culture. Understanding a generation that speaks in acronyms -- like YOLO -- and keeps their eyes glued to their phones can be difficult, but achievable.» 1 Comments
We track youth's habits and trends constantly, examining how Millennials, the largest generation in American history, are influencing and shaping culture. They'll be leading the way with major media shifts in 2013, stemming from their desire to make the world simply more intuitive. The following are five flavors of innovation we expect to see in 2013.» 1 Comments
Going 'All In' Posted by Sharalyn Hartwell on Dec 7, 7:01 AM
There's a point in a poker game when you've assessed the strength of your hand and evaluated your opponents' faces, considering the likelihood that they might have something better. You decide to trust your gut and make a bold move. You go "all in."» 0 Comments
Given that Millennials are in their prime athletic years (18-35), it might be expected that they would be in better shape than other generations and at least meeting the Centers for Disease Control's minimum guidelines of 2.5 hours of moderate exercise per week. Unfortunately, researchers are finding that isn't necessarily the case. According to Mintel, while 88% of Millennials engage in some form of exercise, they are not as physical as they think. And a study by Life University found that Millennials believe they are healthier than other generations but their actual habits are in fact no different from their ...» 0 Comments
Millennial males are not insensitive baboons. They're in tune with their feelings and willing to admit that real men cry. They put style in front of comfort, wear tight jeans and care about grooming. They don't see the success of women as The Terminator's rise of the machines, because it's never been a competition. They are partners in the household when it comes to cleaning, child rearing or grocery shopping - name it and they help.» 0 Comments
Mention the words "spring break" to marketers, and many turn up their noses, conjuring images of girls gone wild and underage drinking. Don't let all the hype fool you. The overwhelming majority of these kids are acting responsibly and creating the memories of a lifetime. So catch them while you can, because once they hit their 20s, this group becomes more elusive than Mary-Kate and Ashley, until they settle down and become parents. By then, they've had plenty of time to pick a favorite shampoo, decide whether to become a Mac or a PC and buy a hybrid car.» 3 Comments
