To reach these markets, you can use a combination of local SEO and more regional SEO. However, you need to be able to spot the key differences in the English and Spanish SEO needs for these markets as well.

The U.S. Hispanic market has reached a tipping point. Current trends suggest expanding influence will blur the lines and Hispanic and general markets will collide. The resulting merger will reveal a new, younger American consumer market with a heightened element of Latino flair.

Last week, Groupon turned down a $6 billion bid from Google. The enormous offer -- and the fact that Groupon declined it -- highlights the vast size and potential of local online markets. It also inspired me to take a look at who's best positioned to reach the local Hispanic online market.

Leading with digital in the Hispanic market is not about irrationally abandoning traditional media channels. Instead, it's about drastically changing how Hispanic campaigns are planned, developed and managed. Keeping in mind that a large number of Hispanics are still not online, a thoughtfully executed digitally driven approach to Hispanic advertising can bear significant fruit and take our industry to the next level.

Our research presented at the Association of Hispanic Advertising Agencies annual conference last month provides a glimpse into the private Internet lives of Hispanics ages 12-34 today. They follow the larger cultural trends of their age group, viewing the Internet as essential as food, air and water, but they also bring their unique cultural perspective as well.

One marketer who clearly sees the growth of multicultural audiences converging with the growth of social media is McDonald's. Rick Wion, director of social media for the company, gave an excellent keynote presentation on "Multicultural Social Media," specifically detailing how he manages its 3.6 million fans on Facebook, 60,000 followers on Twitter, 4000+ daily check-in's on Foursquare, and 2 billion daily views on YouTube.

Marketers looking to reach the growing Hispanic market should be excited about Mark joining Google. His experience and relationships in the space combined with Google's enormous potential are sure to be an exitazo (huge success).

The $1 trillion Hispanic market has grown and matured to the point where it's an opportunity for just about every company. The marketing tools and techniques are available to reach the right Hispanic consumers relevant to your product/service. The practitioners just need to catch up.

Translation is just the first step. There is more to be done to improve the success rate and make the translation process worth it.

With access to Televisa's digital content, Univision is well positioned to continue to succeed in the U.S. Hispanic online market. It just has to figure out how to leverage it to attract and engage more users by 2020.