Social networks now have a whole new target audience: kids. While studies show record global growth for current world leader Facebook (up 153%), significant spurts for Hi5, and even Friendster, that growth is bound to slow as grown-ups run out of fellow grown-ups to friend request. The solution? The diaper set.

"Better for You" or healthier kid food products are the hottest battleground for food marketers nationwide. Yet, as in most battlegrounds, the field is overwhelmed with "dead soldiers," or "BFY" products that seemed great in the lab, on the PowerPoint, or in research exercises.