The just-released study, "Social Media Moms: How Networking Impacts Purchasing Behaviors," provides a comprehensive look not only at what motivates moms' purchasing decisions but also at moms' overall use of social media. Based on responses from a sample of more than 2,000 moms who actively use social media, here are some key findings.
Mom may discourage her kids from snacking between meals, but "snacking" is mommy's M.O. when it comes to Facebook. Two recent surveys confirmed what we'd guessed: the key to engaging the half a million+ moms who "like" us on Facebook is tasty, bite-size content morsels served up directly in their Facebook News Feed.
As we welcome the New Year, take a moment to pause and reflect on how you did for the holidays. Did Mom give you any presents? Was there an email address in your stocking? Some demographic information under your tree? Her Facebook friendship tied up with a bow?
For marketers, these events can present great opportunities to get to know moms and, of course, to get products in front of them. So to prepare marketers for 2011 and this growing trend of CyberEvents, I've composed this tutorial: "CyberEvents 101."