• The Froot Loops Negotiation
    Why "triple threat" shopping environments are valuable learning spaces.
  • PR Planning For The New Year
    In January 2011, I ran my first half marathon. Six months prior to my marathon run, I would have never thought 13.1 miles were even possible; after all, I was only logging in three miles per run and barely making it out onto the track more than two days a week. Yet, my group of friends pushed me toward the literal finish line. It started with a strategy - a strategy for adding every single mile to my weekly runs in an effort to accomplish the overall goal (which I did - blisters and all).
  • Refreshing Expectations For 2015
    I've been in a nostalgic mood this week as my family and I celebrate the well-lived life of my father-in-law, who passed away last week at 88 years old. It certainly puts things in perspective as we approach the end of 2014 and reflect on all that has happened this year.
  • 2014: The Tipping Point For Mobile
    We've known for years that a reliable way for marketers to reach moms is through their portable devices. But I think history is going to look back on 2014 as the real tipping point for mobile marketing. This was the year when mobile became more than a valuable tool in your kit - it became the single most important medium for engaging with moms. From this point on, if your message isn't mobile, Mom's probably going to miss it.
  • 2014 Retrospective On Marketing-to-Mom Research
    Did you know that 71% of modern mothers work outside the home? And we are in the midst of the rise of the Latina mom? Moms make 90% of their purchases online. Herein is a year in review of 2014's most interesting research and insights into today's mom.
  • Making Millennial Moms Merry
    For those who market to moms, 'tis the season to be jolly. After all, when it comes to holiday plans - from what to buy for the family, to shopping for the holiday dinner, to where to spend the vacation and how to get there - moms, by far, remain in charge.
  • Are Moms Saying No To Black Friday?
    Is waking up at 4 a.m. on the Friday after Thanksgiving really becoming a thing of the past? As one of the biggest shopping days of the year approaches, stories are once again making headlines on whether Black Friday, the uniquely American phenomenon of fabulous deals and frenzied buying, is dead. With Black Friday-level prices showing up earlier and earlier (my inbox agrees), Thanksgiving Day store hours pulling shoppers in the doors and online shopping taking its share, the impact of this one-day event is definitely changing.
  • Ways Millennial Moms Are Using Their Smartphones Smarter Than You
    The other day, I was standing in line at Target when this child in line caught my eye - or rather, my ear. He was going bananas - yelling, screaming, grabbing just about everything in sight and heaving it to the floor. Meanwhile, his young Mom couldn't be bothered. Instead of paying attention to the needs of her child, she had her eyes fixated on the screen of her new iPhone6, no doubt checking out how many of her fellow Millennials decided on Pumpkin Spice Lattes that morning. Or was she?
  • Moms Are On The Move ... But Health And Fitness Trackers Aren't Keeping Up
    For a lot of working moms, just getting through the day can feel like running a marathon. And as any marathon runner will tell you, if you're not making health and fitness a priority in your life, you're never going to make it to the finish line.
  • Digital Marketing To Moms Vs. Digital Marketing To Women: Do Brands Need Disparate Strategies?
    Many brands recognize the purchasing power of the female demographic and seek to target women as their primary consumer, for anything from consumer package goods and household appliances to automobiles, financial services and luxury vacations. However, brands that don't take into account the below marketing misconceptions when targeting women in a rapidly evolving social media environment, are missing a real opportunity to gain positive awareness and build brand loyalty.
« Previous Entries Next Entries »