• Back-To-School With Millennial Moms
    Fourth of July is upon us and for some parents, visions of sending kids back to school are already dancing in their minds. This includes millennial moms-believe it or not, some women on the older end of the millennial generation have children that are of school age and are preparing for classes in the fall. And this year, about $56.3 billion in back-to-school sales is expected - that's a lot of backpacks, school supplies, new shoes and more.
  • Why Aldi And Brands Like It Are Going To Win With Millennial Moms And Dads
    Goldman Sachs recently released a report that projected how a tidal wave of new moms in the millennial generation will reshape the economy, an impact that will partly be driven by pure numbers. Millennials are the largest U.S. generation of all time, and now account for 90% of all new moms. In case you were hesitating, now's the time to buy stock in baby formula and ironic onesies.
  • Want To Better Connect With Moms? Shop With Them
    It's surprising to me how many retailers are not actually shopping with their customers. As companies who are in the business of serving the constantly evolving needs of shoppers, it is important to shop alongside customers to better understand their behaviors and attitudes around the point of purchase.
  • Celebrating The Involved Millennial Dad
    In honor of Father's Day this Sunday, let's turn the spotlight on millennial dads. We all know that millennial moms are the hot topic right now, with this youngest generation of mothers (and all millennials) set to become the largest generation of consumers this year. Moving into the top spot of influence with moms are the dudes who, like moms, view fatherhood much differently than their own dads did. From parenting to finances, the traditional areas of responsibility for millennial dads have definitely been blurred and on most issues, redefined.
  • Parenting Is A Gender-Neutral Job
    Millennial dads are being kept busy by their kids, but that doesn't mean they don't also take time to do some of the family's shopping. Research found that when it comes to purchase decision-making, dads say they are primarily responsible for electronics and financial services.
  • Five Don'ts In Working With Mom Influencers
    There is a proliferation of influencer marketing companies cropping up each and every day. Ever more marketers are understanding how influencers can bring in new audiences to the brand. In fact, many influential moms have bigger and more engaged audiences than many top brands. But beware the company you choose.
  • The Future Of Media Starts At Home
    The media behaviors of next-generation audiences are being shaped at home with the proliferation of smart and internet-enabled devices and new parental attitudes and behaviors regarding online content. For example, over the last three years, ownership of tablets, web-enabled televisions and digital media receivers (such as Chromecast, Amazon Fire Stick, Apple TV, etc.) has increased significantly year over year in homes with kids under 13 years old. Coincidentally, subscription video-on-demand services such as Netflix, Hulu Plus and Amazon Prime Instant Video have also seen significant year-over-year growth in these households.
  • Retail Through The Eyes Of Millennial Moms
    The in-store experience can be optimized through mom-friendly amenities and design.
  • The BOGO Of Offline Events
    As I watched a mom snap a picture of a BOGO cereal display in my local grocery store last week (that she most likely shared on Facebook and Instagram), it reminded me of the importance of offline social interactions with moms that become a two-for-one, or BOGO opportunity for marketers.
  • From Greeting Cards To Gadgets: The Evolution Of Mother's Day Gifts
    For as long as I can remember, Mother's Day has been synonymous with three things: handmade cards, flowers, and brunch. That's how we always celebrated with my mom, and now it's how I celebrate with my own kids.
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