• Retail Through The Eyes Of Millennial Moms
    The in-store experience can be optimized through mom-friendly amenities and design.
  • The BOGO Of Offline Events
    As I watched a mom snap a picture of a BOGO cereal display in my local grocery store last week (that she most likely shared on Facebook and Instagram), it reminded me of the importance of offline social interactions with moms that become a two-for-one, or BOGO opportunity for marketers.
  • From Greeting Cards To Gadgets: The Evolution Of Mother's Day Gifts
    For as long as I can remember, Mother's Day has been synonymous with three things: handmade cards, flowers, and brunch. That's how we always celebrated with my mom, and now it's how I celebrate with my own kids.
  • Can Brands Help Close The Wage Gap?
    On April 14, Equal Pay Day, you might have seen social media light up with photos of open hands holding three quarters and three pennies. 78 cents: what the average American woman earns to the average man's dollar. April 14: how far into the year the average woman must work to earn what the average man earned in the previous year.
  • Reach Moms Through Storytelling And Podcasts
    If social media is powered by storytelling and great stories are what lead people to sharing, then no wonder podcasts are growing in popularity.
  • More Brands Embrace Marketing With Women
    Whether it's Gisele punching mean tweets, mothers and daughters bonding over their curly locks or children showing us how they throw "like a girl," female empowerment campaigns are one of the biggest trends in advertising today. In fact, this year, the Cannes Lions Festival of Creativity is introducing the "Glass Lion," reserved for creative work that explicitly addresses issues of gender inequality prejudice.
  • New Millennial Moms Craving Healthier Options At The Supermarket
    Nearly everyone associates cravings with pregnant women. And you'd be right, but we're not talking about wanting pickles and ice cream at 3 a.m. We're referring to a first-time mom's deep craving for information.
  • How Millennials Are Redefining The Role Of Grandparents
    Of the many differences between Millennial Moms and their predecessors, there is one influence that is worth noting for marketers and that is the redefined role of grandparents. The Millennial Moms' parents as grandparents play a much bigger and more detailed role in the family, not only for the Moms but also for their children.
  • Speaking Her Language: How Brands Connect With Moms Around The Globe
    Companies are under constant pressure to maintain a unified global brand message, but that strategy can have its pitfalls. Imagine, for example, that you're a European company trying to market a relaxing bubble bath to new moms in China. After launching your digital ad campaign, you suddenly find yourself in hot water with your core demographic. Little did you know, the Chinese tradition of zuo yuezi requires new moms to observe strict rules during their post-childbirth confinement period. One of the biggest taboos? Baths.
  • The Multicultural Diversity Of Motherhood
    While most of us tend to think of diversity as Hispanic, African American, Asian and other ethnicities, there is a growing diversity in all Americans, and also between them. This is the very reason Tara J. Frank, vice president for multicultural strategy at 100+-year-old Hallmark, has such an important job.
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