• Making Content Work
    Yes, when it comes to marketing, content is king. When it comes to marketing to moms, content is King Kong. But, you don't have to be a professional writer or content creator in order to benefit from the success of content marketing efforts. Here are some things I believe make content work for today's moms along with a quick tip for what you can do now to enhance your brand's content marketing efforts.
  • Will Moms Shed Social Media Weight in the New Year?
    Lose weight. Get organized. Spend less, save more. In 2015, will moms also resolve to trim the amount of time they spend on social media?
  • Moms And Money: A Complicated Relationship
    What's your New Year's resolution? I have a few: Get to the gym more often, read more books, and spend less money. Wish me luck.
  • Get Creative With Your Millennial Grocery Shopper
    Looking to reach your fair share of the 80 million Millennials in the U.S.? You should because they make up 25% of the population and will have more than $200 billion in spending power by 2017 according to Advertising Age. So how can you tap into these adventure seeking, tech-savvy, always-on social media maven's wallets? Particularly when Millennials are moving away from the traditional grocery chains their parents shop in and opting towards specialty, mass retailer, club and convenience stores, as reported by Barkely.
  • The Froot Loops Negotiation
    Why "triple threat" shopping environments are valuable learning spaces.
  • PR Planning For The New Year
    In January 2011, I ran my first half marathon. Six months prior to my marathon run, I would have never thought 13.1 miles were even possible; after all, I was only logging in three miles per run and barely making it out onto the track more than two days a week. Yet, my group of friends pushed me toward the literal finish line. It started with a strategy - a strategy for adding every single mile to my weekly runs in an effort to accomplish the overall goal (which I did - blisters and all).
  • Refreshing Expectations For 2015
    I've been in a nostalgic mood this week as my family and I celebrate the well-lived life of my father-in-law, who passed away last week at 88 years old. It certainly puts things in perspective as we approach the end of 2014 and reflect on all that has happened this year.
  • 2014: The Tipping Point For Mobile
    We've known for years that a reliable way for marketers to reach moms is through their portable devices. But I think history is going to look back on 2014 as the real tipping point for mobile marketing. This was the year when mobile became more than a valuable tool in your kit - it became the single most important medium for engaging with moms. From this point on, if your message isn't mobile, Mom's probably going to miss it.
  • 2014 Retrospective On Marketing-to-Mom Research
    Did you know that 71% of modern mothers work outside the home? And we are in the midst of the rise of the Latina mom? Moms make 90% of their purchases online. Herein is a year in review of 2014's most interesting research and insights into today's mom.
  • Making Millennial Moms Merry
    For those who market to moms, 'tis the season to be jolly. After all, when it comes to holiday plans - from what to buy for the family, to shopping for the holiday dinner, to where to spend the vacation and how to get there - moms, by far, remain in charge.
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