• How Grocery Stores Are Evolving To Meet Mom's Needs
    There is no doubt that the shopping habits of moms are changing, but how is the industry changing to meet her needs? Below are four ways that grocers are evolving to meet the new needs of shoppers according to Meg Major, chief content editor for "Progressive Grocer."
  • Have Moms Changed In The Past Five Years?
    I've been writing for MediaPost's Engage:Moms since 2011. Five years is a long time to write every month on a singular topic. Recently, I went back to those first few posts and came across one headlined, "R. E. S. P. E. C. T.": an acronym for what moms want. Following in the steps of Joe Pulizzi, founder of the Content Marketing Institute and one who is often referred to as Godfather of Content Marketing, I thought I'd repurpose this piece as it is still relevant today.
  • Getting Mom Moments Right
    A mother's life is a hard life sprinkled with little moments of joy - an unexpected giggle-fest with the kids, a glass of great wine, or the spouse handling your most hated chores. At least that's marketers' favorite new storyline, with ads that show "the ultimate mom moment" leaping like a majestic dolphin from the high-speed, low-sleep, kid-toting, thankless sea of mom life.
  • Moms, Food Brands And The New Dietary Guidelines
    Last month, the U.S. Government (Office of Disease Prevention and Health Promotion) released the 2015-20 Dietary Guidelines. These guidelines included some interesting new items as well as removal of some old recommendations like limited cholesterol.
  • Moms Spending Big Money On Connected Toys For Their Kids
    Tell children to play with toys and they will grab their tablets first, thanks to the continued blending of traditional and digital toys. This week, a new study we conducted, and released at the Digital Kids Conference (at Toy Fair), reveals what moms are willing to spend, and how and why they buy.
  • Millennial Moms Vs. Established Moms: Know The Difference
    Moms are on top of it right now. Recent estimates show that American moms control approximately $2.1 trillion dollars of spending per year, or 85% of household income. Not surprisingly, this is a key demographic for many brands.
  • 5 Pieces Of Advice For Marketers Looking To Reach Moms
    In 2009, I jumped into marketing to moms because a consultant told my boss a particular statistic: only 3% of creative directors were female. He went on to explain that it was the reason why there was such a big disconnect between brands and the advertising they create to trying to reach moms. Because I was not only a female creative director but also a parent working for a social media company, my boss asked me to start blogging about marketing to moms through social. The timing was perfect as social media was about to explode. Fast-forward to today, and ...
  • Being Authentic To Millennial Moms
    While writing this, I'm reminded of Seth Godin's words, "The truth is elusive. No one knows the whole truth about anything. We certainly don't know the truth about the things we buy and recommend and use. What we do know (and what we talk about) is our story. Our story about why we use, recommend, or are loyal to you and your products. Our story about the origin and the impact and the utility of what we buy." It's no secret the big millennial buzzword these days is authenticity. The industry constantly shouts at marketers that you've got "be real" ...
  • Millennial Mom Vs. Established Mom, Compare And Contrast
    Moms are on top of it right now. Recent estimates show that American moms control approximately $2.1 trillion of spending per year, or 85% of household income. Not surprisingly, this is a key demographic for many brands.
  • How Influencers Are Helping Brands Win On Periscope
    It's Jan, 8, 2016, and Joey Fortman, an influential blogger, is walking the vast convention exhibition floor at CES (Consumer Electronic Show) in Las Vegas while she is live-broadcasting on Periscope. Joey is currently showing her tuned-in audience a new life-size robot that helps kids with homework and other projects. She's getting lots of "hearts" (Periscope's equivalent of a real-time "like") as she talks about the robot.
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