• Hey, Dude ... Happy Father's Day
    In this space where we focus on millennial moms, it's a good time to shine the spotlight on millennial dads on this Father's Day weekend. After all, it's good to remember that moms wouldn't get the title without dads (or whatever term fits in today's family dynamic). Marketers could find valuable opportunities with millennial dads, a young generation of men who are rewriting the script for what fathers look like and how families are shaped. Today's dads are influential, involved and interested in new ways to approach parenting. Sound familiar?
  • What's Holding Moms Back?
    Mom is a hard word in business. I know firsthand that women can be both productive professionals and happy parents. It's not that difficult. Still, it requires a little rethinking of the old-fashioned, male-dominated leadership hierarchy in most businesses, especially in marketing and advertising.
  • Bad Moms Rising
    Welcome, summer. For moms, this can be the worst of times. But this year, when the days have blurred together and the 9 a.m. toast to the first day of a new school year remains far in the future, some distraction will arrive, thanks to Mila Kunis.
  • How To Salute Moms On Memorial Day
    There is something about Memorial Day that evokes all sensory emotions - the taste of barbecue right off the grill, the feel of new clothes from great sales, and the emotions of commemorating those who served. It is the complete build-up to the excitement of summer.
  • 5 Reasons To Engage With Moms In Online Community Research Groups
    A 2015 market research industry paper reports a 52% increase in online communities, a tool that smart marketers will leverage when engaging with moms. Traditional research tools that my team uses every day, such as focus groups and surveys, have value and will continue to play a role in keeping a finger on the pulse of opinions and trends. However, the increase in online communities resonates with the hottest consumer segment today - millennial moms.
  • Marketing To Women by Life-Stage Brings Opportunity For Product Growth
    Marketers tend to focus much attention on various cohorts - Baby Boomers, Gen X, and Millennials being the primary groups on everyone's radar today. Yet, another important element of deeply understanding your target consumer is an understanding of their life-stage.
  • Will Millennial Moms Accept Location-Based Marketing?
    A year ago, inMarket reported that 38% of Millennial moms -- about 3.4 million of the approximately 9 million Millennial moms -- are taking advantage of location-based marketing while they are shopping. These Millennial moms are always on the go, with their smartphones in one hand and balancing a baby on a hip. I recently spoke with Andrea McFarling, director of marketing at Adlucent, a digital advertising and intelligence agency which focuses on paid search, including mobile and location-based marketing, for retailers.
  • Creating Content For Moms? Think Mobile First
    The indispensable phones ... what would moms do without them? LOL! Studies have shown moms would rather give up sex than give up their smartphones, illustrating how important these devices have become to them.
  • First-Time Moms, Experienced Moms - Speak Their (Different) Languages
    Motherhood stages are not created equal. I find it troubling when the term "mom" is all-encompassing and when "moms" are viewed as a singular unit. The transformation from when I had my first daughter 10 years ago to my son two and half years ago is astounding. As a first-time mom I made all my baby food, nursed until she was 12 months and took sign language classes. Conversely, my third child was bottled-fed, ate jarred baby food and his only sign language has come from watching "Sesame Street." And I'm okay with it.
  • How To Master Mother's Day
    Mother's Day is the third-largest retail holiday in the US according to data from eMarketer. Last year, the average US consumer spent $173 (up from $163 in 2014) on presents for mom, for a combined total of $21.2 billion on Mother's Day gifting according to the National Retail Federation.
« Previous Entries Next Entries »