In late August at MTVs Video Music Awards, Alicia Keys showed up to present the Best Male Video Award as well as honor Martin Luther King Jr. Keys appeared at the event sans makeup and the internet took notice. Tens of thousands of tweets appeared both encouraging as well as rebuking Keys' decision.
With only a few weeks left until Election Day in a highly contentious presidential contest, Hillary and Donald would do well to heed the timeless advice of listening to their mothers, all 40 million of them. This powerful group of voters will head to the polls in November hoping, as all voters do, to shape the future of the country, and more importantly their children's futures, through the ballot box. In a recent survey, more than 89% of moms - Millennials, Gen Xers and Boomers - plan to vote in the 2016 election but 60% of these same moms feel ...
As marketers in this content-centered world, our goal is to break through the noise and make meaningful connections with our consumers. Reaching Moms has never been as easy or as challenging as it is today. We have an abundance of channels in which to reach our target audience, but attention spans are shorter than ever.
Last week, an article from a trade headlined, "Is the Mommy Blog Dead?" went viral. The article has two perspectives on the question of: "Is the Mommy Blog Dead?" One of the perspectives comes from a former mom blogger turned influencer agency founder. Her contention is, in short, that "mommy" bloggers did not evolve and they no longer have credibility or influence. Oh, and more often than not, they do not disclose properly about sponsored blog content.
This week marks National College Move-In Week when more than 130 colleges and universities welcome students for the fall semester. This means moms will invest plenty of money and sweat equity moving their sons and daughters in to dorms and apartments, a process that I have experienced twice in the last five weeks as I helped two of my children move to college towns at least six states away. From the shopping trips to the road trips with a packed car, I spy multiple opportunities for marketers to tap in to this segment of moms who are sending their sons ...
Food is emotional. This emotional connection couldn't be more true than among semi-acculturated Latina Millennials aged 18-34.
The role of women has changed substantially over the past few generations. As a result, today's moms are empowered by a different set of tools and are confronted with a different set of obstacles.
As a working mom, I am starting to feel the heat of a waning summer season. How am I supposed to relax when I am juggling work, parenting a kid with too much free time and starting to prep for the new school year?
When was the last time you watched a TV commercial and thought, "Wow, I do need to buy that vacuum!"? Or how about the time you clicked a digital banner ad featuring the shoes you just admired? Guess what? it's not the way mom shops, either.
Recently, The New York Times turned its attention to women without children and marketing to this group. If you missed the article on July 10, you can read it here. I was fortunate enough to be a part of Alina Tugend's article that referenced the lucrative mom market. Tugend worked on this piece for over a month and gathered extensive data on women, both childless and with children. It reminded me of how often we read statistics, census data and research and react to the numbers without knowing the story behind them.