ENGAGE:TEENS
by Greg Peverill-Conti on Dec 26, 9:17 AM
When I was a kid, more decades ago than I'd like to admit, I got a Christmas gift that I was really excited about. I'm a little hazy about the particulars but I'm pretty sure it was a dump truck that was meant to produce exhaust as you played with it. (This was obviously before climate change, when pollution was still fun.) On the 26th, when my grandparents came to visit, I wanted to show it to my grandfather. Unfortunately it wouldn't work and I was really upset. He tried to fix it but couldn't and told me it was …
ENGAGE:TEENS
by Melanie Shreffler on Dec 18, 11:00 AM
Teens are limiting their social circles by choice. Our report found that only 30% of teens aged 14-17 have a large social network, compared to 45% of 18- to 34-year-olds. Teens have seen the effect that mass-scale social media has had on their older counterparts and don't want to repeat the same mistakes. When they first arrived on social media, Gen Ys strived to attain vast, extensive networks, but eventually realized that many people in the group of "friends" they had acquired were little more than acquaintances and random connections that added little to their lives. Teens, on the other …
ENGAGE:TEENS
by Aaron Paquette on Dec 11, 10:00 AM
Conventional marketing wisdom suggests that teens don't care about online privacy. It's assumed that teens worry less about sharing private aspects of their lives online, but that line of thinking is inaccurate.
ENGAGE:TEENS
by Greg Peverill-Conti on Nov 28, 11:00 AM
The whirlwind of holiday shopping is underway. The National Retail Federation projects U.S. retail sales of more than $600 billion during November and December, a 3.8% increase over 2013. Per-shopper spending is expected to reach nearly $600, higher than any point in the past seven years. This is excellent news for merchants across the country.
ENGAGE:TEENS
by Melanie Shreffler on Nov 20, 10:50 AM
As 2014 nears to a close, here are a few key trends that will rise to prominence in the coming year. These growing shifts are all intrinsically tied to teens' cultural interests and personal habits. As their lives evolve and what's cool is constantly in flux, marketers need to be on top of these changes in teens' mindset and attitudes in order to find the best ways and most relevant content to reach young consumers.
ENGAGE:TEENS
by Aaron Paquette on Nov 13, 10:00 AM
I recently had an a-ha moment. I'm aging myself here, but it happened during my 20-year high school reunion.
ENGAGE:TEENS
by Filiz Soyak on Nov 6, 11:13 AM
As we actively seek out teens through digital media, we still have an obligation to keep them safe online.
ENGAGE:TEENS
by Andy Tu on Oct 31, 10:00 AM
Earlier this year President Obama spoke at the University of California-Irvine's graduation commencement and shared, "Your generation - the most educated, the most diverse, the most tolerant, the most politically independent and the most digitally fluent in our history - is also on record as being the most optimistic about our future. " He's right, and the research backs him up, but what's remarkable is how rarely mass media portrays this changing young consumer in such an optimistic light.
ENGAGE:TEENS
by Greg Peverill-Conti on Oct 23, 10:32 AM
Last night, I attended the Digital Identity Forum in New York. The event was designed to help digital advertisers, publishers and the technology companies that support them better understand the changing nature of digital identifiers. To begin the event, Frank Abagnale Jr., the former fraudster made famous by the book, movie and Broadway show "Catch Me If You Can," talked about the issues of fraud and identity.
ENGAGE:TEENS
by Melanie Shreffler on Oct 16, 10:21 AM
As teens, Millennials were very cause-minded, bringing issues such as recycling, gay rights, and animal welfare to the forefront. Today, teens around the globe are carrying on the tradition of youth inciting social action by calling attention to a fresh set of issues including climate change, the unequal distribution of wealth, and gender equality. But they're approaching these problems with unique perspectives as truly global citizens who are also highly confident about their ability to effect change worldwide.