Email is routinely written off because Millennials are communicating over messaging services. However, when it comes to brands, it's still their preferred channel -- only on their terms. Read the whole story
EU Email Marketing Daily is taking a festive break. We will be back on January 4th. Read the whole story
A marketer recently asked for advice about how to handle salutations and personalization for a consumer brand's email program. I hear this question often … Read the whole story
Returns, when handled properly, are a good way to start a new relationship with the end-consumer, as opposed to the original gift purchaser. Read the whole story