The DMA has announced that email is in rude health, and that's certainly true of deliverability -- but swamped inboxes need personalisation to stop five years of decline in click-through … Read the whole story
Adobe announced a host of expanded retail capabilities at the National Retail Federation's (NRF) Big Show conference in New York City on Tuesday, adding … Read the whole story
Technologies like cognitive marketing tools will help marketers deliver more relevant content and offers at the right time than humans alone ever could. Read the whole story