Research shows that email marketers know all too well that the best ways to build targeted lists are the toughest -- putting in the hours on social, content and SEO. Read the whole story
Adobe and Microsoft have announced an expanded partnership to co-develop marketing solutions driven by artificial intelligence, leveraging both Adobe's Sensei and Microsoft's Cortana products. Read the whole story
Business Email Compromise scams, or whale phishing, rose 45% in the last three months of 2016, according to new research from Proofpoint. Read the whole story
Worldata has identified a threat to high email open and click-through rates: Excessive capitalization in subject lines. Read the whole story