Results for February 2013
  • No Swimsuit Issue, But 'Forbes' Still Has A Buxom Model
    I feel obliged to call the world's attention to some news out of 'Forbes' magazine: It's doing well. Very well. That's remarkable for two reasons. The magazine industry in general is circling the drain -- and I was sure 'Forbes' would fail. ' Forbes' magazine itself -- that thing they print on paper -- seems to be seeing growth both in ad pages and newsstand sales. That's a fact that rocks my world, as miracles are wont to do.
  • Scientology Commercial: The Creative Director's Cut
    You're young, you're old, you're powerful beyond measure, and you have a lot of cash -- and the fuel of that power is not magic or mysticism but knowledge: the things you see, the things you feel, the things you know to be true.
  • The Miracle Machine That Keeps A Dying Magazine Alive
    'Smithsonian' is a good magazine. The ads are kind of fascinating too. But for a back page, the issue is financed wholly by direct-response advertisers and a mess of house ads for various Smithsonian enterprises. That's a function of two factors: The overall media economy and demographics. The question becomes, then: what price survival?
  • The Only Super Bowl Ad That Bothers To Sell?
    If Super Bowl XLVII demonstrated anything, it is the dire need for signal-flag-wavers. In the creative bunker, where agency and client huff one another's fumes, judgment is obviously being distorted on a grand scale. This evening's output wasn't even ordinary. It was extraordinarily poor.