Managing AI, correcting misperceptions of news, and investing in new innovations were three of the subjects put before a pan ...
And by "world," I mean media optimization stack as we transition from a bifurcated linear/digital process to a holistic cross-platfo ...
Trade Desk advertisers now have direct access to Roku via a private marketplace. iSpot will become a preferred third-party TV/streami ...
During its newfront presentation this morning, the carrier announced a boost in its digital and brick-and-mortar retail media reach, ...
"The key drivers of change over time are storytelling, technology and resources," says Reinhart. ...
Brands can use micro-influencers as low-cost options to connect with tightly defined audiences. ...
All eyes will be on a sprawling, 90-minute panel discussion event next Monday about no less a subject than t ...
For those who like scorecards, here is how the Upfront season is shaping up so far, by the numbers. ...
Netflix posted 9.33 million new global paid subscribers -- up 16% vs. Q1 2023 -- to 269.6 million global subscribe ...
Netflix and Amazon are currently hungry for early adopters to test out the kinks, and are willing to cut sweethea ...
Upfront TV media buyers expect a soft overall marketplace again, according to media agency execs at the MediaPost Outfront eve ...
Former Canoe Ventures CEO David Porter has been hired as head of ad sales research, data, and insights of Warn ...
While 2023 delivered comparatively slower growth, the second half outpaced the first by more than two to one, with ...
Streaming has cemented its place in the marketplace, with 30% of respondents saying 20% or more of upfront budgets wou ...
Upfront video ad and marketing execs have "some" optimism in the TV-streaming marketplace, but with many caveats, according to ...
The past decade has seen the law nose its way into the ad world. Perhaps the biggest driver is t ...
Krystal Plomatos describes the New York Times strategy for achieving digital growth. ...
The JIC said iSpot remains conditionally certified pending a final decision in June, in time for the 2024-25 upfront. ...
Traditional digital channels will outpace connected television and streaming going into the 2024 upfronts and NewFronts. ...
At an inaugural event the DIY giant is calling "Infronts," the company announced a rebranding of its retail media netw ...
The marketplace, which will double client spending on women's sports, will launch with this year's 2024-25 upfront negotiations, and ...
The expanded deal with VideoAmp will offer audience-based cross-platform planning and measurement, focusing on the overlap of viewing usage ...
The move makes Comscore the only accredited local service and the first national or local service accredited for a "B ...
Infillion will purchase ad inventory across the company's three main platforms Redbox, Crackle, and Chicken Soup for The Soul. Infilli ...
The outlook for TV and CTV continues to be an "unsettled ad market," according to Bernstein Research, with projections th ...
Upfront Week announcements are already coming fast and furious from the big TV companies that simply cannot wait to reve ...
Netflix will present first-look content and a "Netflix Experience" event where media-buying and ad execs can immerse themselves in speci ...
NBCU is returning to its usual place in Radio City Music Hall on the first Monday of the traditional ...
A+E has hired Fox ad-sales exec Toby Byrne as EVP of national ad sales and has named four new vi ...
Disney Advertising is adding more data-measurement providers, expanding its "clean room" efforts and has started its first streaming "shoppable" ...
New formats initially will be exclusive to GroupM agency clients and will be finalized in time for 2024-25 upfront plann ...
The nearly four-month-old actors' strike has reached a tentative three-year agreement between the actors' union, SAG-AFTRA and the major TV/mov ...
YouTube will have a live presentation - YouTube Brandcast - during upfront week starting May 15, 2024 at David Geff ...
The continued popularity of C3 and C7 currencies during the past upfront period slowed the push for new "alternative" currenci ...
Allen Media Group says Weather Channel is the first network to make "across-the-board" upfront TV ad deals using VideoAmp ...
The range between the top and bottom is estimated to be between a high of Netflix's $47.05 CPM to Hulu ...
Guggenheim Securities estimates a 6.8% drop in revenue for Q4 after a 10.4% decline in Q3 - but media analy ...
As linear cable TV network business continues its slow decline, national TV ad revenues will fall 4.9% by the e ...
Hollywood entertainment writers and major legacy TV/movie companies have reached a tentative deal, which could end the nearly five-month-long strik ...
The event gives 'Newsweek' a unique opportunity for its 2024 upfront paid-media pitches to automakers and agencies. ...
And 80% of those execs said addressable was an important or extremely important factor in negotiations, a survey done f ...
ESPN has been said among analysts to be the glue that holds the traditional pay TV bundle together. With i ...
"What we are witnessing is both forms of TV content access - linear and streaming - coming together in t ...
Disney says its Disney+ ad-supported streaming option is now at 3.3 million subscribers and that 40% of all new Disne ...
Disney Advertising has closed its upfront deals for the new TV season at a revenue volume "in line with t ...
Paramount narrowed its Q2 D2C losses by 5%, while overall revenue grew 21%. Overall, Paramount Global slipped 2% to $7. ...
TelevisaUnivision outdid competitors in terms of overall industry trends "for both price and volume," according to media execs close ...
The main goal of the restructuring is to give agency holding company teams "direct access to Warner Bros. Discovery's enti ...
Paramount has completed its upfront with slight "low to mid-single-percentage" volume gains, according to media agency execs. Last year, i ...
Fox made gains with NFL, Major League Baseball, college football and the World Cup, with growth "in both price a ...
Amid an uncertain TV ad marketplace, including disruptive strikes, NBCU has finished its upfront deal-making "roughly in line with" resul ...
Imagine if a TV network witnessed a 50% ad revenue drop after a change in ownership or other massive disruptio ...
Amid the disruption of actors' strikes on top of writers' strikes, upfront negotiations continue to raise even more question ma ...
Advertisers can vie for limited inventory on Kroger's digital cooler screens through online applications. ...
A new poll says advertisers want to go behind what is assumed to be at the core of retail med ...
Upfront TV prime-time ad spend will sink 3.6% to $18.64 billion -- the first decline since summer 2020, according ...
Black Spot works with major media clients like ABC, HBO and NBCU on big program launches, trailers, upfronts, sizzle reel ...
Many expect that for the first time in more than a decade, CPMs -- especially for live, linear TV ...
A vestige of the COVID-19 television era returns for a new special on Friday -- and in the process, reviv ...
Snapchat is testing a new way for users to play around with AI creation through a feature the company ...
Warner Bros. Discovery CEO David Zaslav said the ad market faces a tough challenge for traditional national and local T ...
"We are more relevant and vital than ever as a platform," said ScreenVision CEO John Partilla, adding that in-theater busine ...
That, not a multitude of currencies -- legacy or new -- is how Disney ad chief Rita Ferro pitched i ...
The new CW roster was the first to be presented by Nexstar since the company acquired a 75% controlling intere ...
For example: Will Linda Yaccarino's move to Twitter CEO undermine the alt-measurement movement? ...
The CW has loaded up on unscripted as well as more scripted TV shows from non-U.S. sources for the n ...
Unskippable format to be offered only for buys of YouTube Select. ...
Unscripted stars crossed picket lines outside the Upfront venues, while the scripted stars showed support for striking writers by n ...
"We have a long way to go to build scale in advertising," Netflix Co-CEO Ted Sarandos said at its fir ...
"Blockbuster" cable TV news may not always be about a block being busted. The latest -- about an FBI investigati ...
On the morning of parent Warner Bros. Discovery's upfront, CNN has been rebranded as TNN ("Trump News Network) in ...
Well, that's the time-lapse video version in this article. The real-time version took a crew of more than 300 near ...
Donna Speciale, TelevisaUnivision president, ad sales & marketing, now has more concrete data that Spanish-language TV consumers are 26% underrepresente ...
"Lifestyle content," Fox News sales chief Jeff Collins said, "now comprises over 40% of our overall audience reach." ...
Fox officials on Monday acknowledged the challenges of the writers' strike, but also expressed confidence in their contingency plans. ...
The NBCU interim chairman, ad sales & global partnerships, reminded execs at NBCU's upfront why TV/digital video still works f ...
Total advertising for live, linear TV is forecast to drop 8% to $61.31 billion this year, while total CTV wi ...
I've had a running bet with Barry Fischer about when the upfront will finally run its course. So far, I ...
If the recent past is any indication, the broadcast networks will get their shortest upfront shift ever this year. ...
The faded logo adorns a threadbare t-shirt then NBC Entertainment chief Brandon Tartikoff handed me in 1984, just after ...
Thirty-five years ago, I began writing a story just like this one. The article, for the now-defunct "Marketing & Med ...
Well, they weren't exactly ADUs, but due to a glitch, recordings of their newfront presentations kicked off the IAB's podca ...
New measurement partners for WBD Ad Sales include 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotly, to add "greater attributi ...
The Hollywood Reporter reported that the presentation, which originally was slated to be in-person, beginning May 17 at 5 P ...
The Magna/Vox Media study was released today on the eve of tomorrow's IAB Podcast Upfront. ...
The new service follows last year's "Joe Rogan" podcast misinformation controversy and heads into this year's podcast upfront marketplace. ...
That may be an apt way to describe a new report released by Samba TV on the eve of th ...
With new AR ad features for Instagram Reels and Facebook Stories and performance insights, Meta wanted advertisers to remember who ...
Thoughts on what needs and variables will dominate 2023's negotiations, from ad-tech and other executives who are in the trench ...
YouTube wants your attention and advertising dollars this upfront period, telling its TV story. ...
My takeaway after a week of newfront presentations: video of all kinds is a conduit for connecting brands with consumer ...
Solidarity with a striking union only goes so far, as the 2007-08 TV writers' strike demonstrated. ...
Pulse Premiere will invite advertisers to place branded videos alongside premium publisher content. TikTok's ad option, which bundles the t ...
From Feb. 2024 to the start of the Summer Olympics, Twitter will feature NBCU's pre-Games competition highlights, U.S. Olympic Te ...
Half of video buyers are using biometric attention metrics. When it comes to defining impressions, there's little consensus. ...
Asked what has been most interesting to see at the newfronts so far, Rozen chose to call out the virtu ...
Disney has teamed with Innovid to enable actionable insights in digital and streamed inventory across its addressable footprint. ...
"I can't believe it's newfront uptime -- um, newfront upfront time," Roku's Charlie Collier flubbed after being weirdly introduced ...
Roku also announced new ad opportunities tied to its home page and screensaver, and a prime-time reach guarantee. ...
"While viewing, a notification prompts the viewers they can shop just what they're watching," NBCU's Peter Blacker explained during Peacock ...