Global CTV-based advertising will nearly double in four years to $81 billion by 2030 from $44 billion in 2025, resear ...

The United States ranked third among countries most exposed to dangerous finance advertising, BrokerChooser's study found. ...

Last week, the word "fandom" leaped to the forefront of the Upfronts, where it was used in most - ...

Showing brands and advertisers that legacy TV media's linear TV business has what it takes now more than ever ...

"The Big Bang Theory" and its two spinoffs have been huge hits for CBS, but the third spinoff is goi ...

During its TikTok World event, the company announced updates designed to enhance campaign visibility, in-app shopping, creator collaborations, mini gam ...

Thoughts on the future of TV as an outcome-driving channel: Mid-funnel is back. Live sports are essential, but unsustainable. ...

At its Brandcast upfront, YouTube execs talked about the platform's content foundation and creator content focus, distinguishing it in comparis ...

Jimmy Kimmel restrained himself from making his annual monologue at the Disney Upfront this week all about his battles wi ...

"If the last couple of years were about proving we're a durable player, this year is about establishing ourselves ...

Leveraging live sports viewership helps pull in higher ad revenue across a platform's wide-ranging content. But more focus should ...

WBD is launching an "always-on" measurement and attribution dashboard, emphasizing efforts to focus on real-time insights and business outcomes f ...

Fox positions its new "Baywatch" as a drama, but it drew some scattered laughs around the audience at the F ...

A recent iSpot study found 45.5% of respondents say business outcomes are key, while 28.5% point to verified ad deliv ...

Google unveiled agentic media-buying tools at its NewFront and debuted a new line of AI-enabled laptops Tuesday. The upgrade f ...

ABC will boost its prime-time sports in the fall, bringing more "Monday Night Football" to most Mondays. ABC announced ju ...

DirecTV Advertising worked with the agency to take an in-market approach. ...

How much do those premium, scripted entertainment shows really factor into media-buying decisions? They seem to need much more foc ...

Amazon Ads' new "Dynamic TV Creative" advertising tool can customize ads by changing the creative format for a product ...

New shows have already inked upfront deals and sponsorship. "Baywatch" has been "an incredibly strong performer in the ad community ...

The new "Rockford," slated to premiere next January and starring David Boreanaz, was one of four new scripted shows ...

Just ahead of its upfront presentation, Fox posted Q1 results for its Fox News Media, Fox Television Network and Tu ...

As part of its upfront presentation Monday, NBCU announced it will scale up its 'Performance Insights Hub,' its full-funnel outco ...

The week-long campaign will surgically target "upfront week" attendees across NYC via digital OOH, LED trucks and even on airpla ...

LinkedIn brings its first-party audience data to Amazon Ads' streaming TV inventory through Microsoft Monetize, building on an existing partnersh ...

There is no reason to expect Disney to deny Jimmy Kimmel his annual opportunity to strut upon the Upfront sta ...

EDO says the AI-enabled ChatEDO platform will help to remove "significant cost barriers and workflow friction at a time wh ...

A Paramount-WBD combo would seem to carry more clout with advertisers starting later this year if the deal is complet ...

The premise is that consumers are tired of hearing direct, "corporate"-sounding ads and increasingly prefer "influencer" messages offering a mo ...

It's been a year since I first began asking industry execs to predict how much ad spending will be targeti ...

That was the question that closed Tuesday's MediaPost upfront panel discussion, but the bigger question throughout might well have be ...

The upfront was always a bet on where audiences will be. The answer to that question continues to change. ...

TikTok's North American and global brands and agency business head Khartoon Weiss has announced she will be leaving to "purs ...

Will buying and selling AI agents really talk with each other? The battle of the agentic AI agents is on ...

At its first NewFronts presentation as a majority U.S.-owned venture, TikTok promoted several new ad formats designed for brands seeki ...

At its IAB NewFronts event, Meta highlighted new ad display options and creator tools designed to prioritize advertising on Reel ...

At its 2026 NewFronts, Yahoo repositioned as an AI-first platform, highlighting Yahoo Scout as its way to transform first-party inte ...

Google has brought new, agentic media-buying capabilities to YouTube with Google Display & Video 360, part of the Google Marketi ...

It's tone deaf because it features problematic legacy data its clients - and the MRC - have been pushing ...

"The buying season coming up is probably as nervous a market as we have ever seen,'' a top media buy ...

A-listers teaming up with A+E next season include Kevin Bacon, Ted Danson and Tom Selleck. ...

The update ensures campaigns have adequate budget for the initial "cold start" phase as AI models learn and optimize f ...

NBCU posted an average 23.5 million viewers for its Milan Cortina Winter Olympic Games, according to Nielsen and Adobe Analyti ...

Brian Wieser, media analyst of Madison and Wall, projects rising categories for total TV will be healthcare, financial services, pharm ...

It was the kookiest TV show concept of last spring's Upfronts and now, "The Miniature Wife" has a premiere d ...

The VAB recommends new guarantees should go into effect immediately for current, near-term scatter-market deals and next summer's upfront ...

Amazon upfront revenues were projected to soar 30% to $1.8 billion from a year ago with major gains primarily f ...

NFL ads were 19% more effective in business outcome results than the TV average during the regular season, 63% high ...

Netflix said its results were in line with expectations. Growing brand categories include retail, consumer package goods, telecommunications, health &am ...

Streaming platforms grew 17.9% to $13.2 billion vs. a year ago, while broadcast networks slipped 2.5% to $9.1 billion a ...

Peacock posted a 20% increase in overall revenue to $1.2 billion, but did not see subscriber growth in the perio ...

Streaming accounted for 40% of total upfront volume for Disney. The company says this is consistent with its year-ago busin ...

Fox has completed its 2025-26 upfront with "double-digit" ad sales gains across sports, news and entertainment, the company said. ...

There was a potential threat that the Trump Administration was going to make quick work of existing pharma ads ...

Netflix expects "roughly double" the ad revenue in 2025 vs. the previous year, according to company execs - as pa ...

IPG Mediabrands' global chief negotiations office Dani Benowitz said half or more of upfront dollars - $12 billion this ye ...

NBCU said it has wrapped its 2025-26 upfront season, omitting a discrete figure for the traditional prime-time daypart but claimi ...

A+E Global Media - co-owned 50-50% by Walt Disney and Hearst - is looking to possibly sell their interest ...

National CineMedia is projected to be hit with lower ad revenue due to "softer ad trends" as a result ...

In addition to steady gains from "Thursday Night Football," MoffettNathanson analyst Michael Morton expects rising business from a new N ...

The official start of the fall television season is still about four months away. But for insiders at media companie ...

Tim Natividad, who had been U.S. head of enterprise sales at TikTok, will take her position. The change will occ ...

Analysts typically look to Q1 and Q2 market activity for insights on where the upfront TV ad marketplace is trendi ...

A Peacock series about a woman whose husband accidentally shrinks her and a Fox drama about a hitman with Alzheimer ...

Seth MacFarlane, whose animated series have been mainstays of Fox since 1999, nevertheless held center stage at the NBCU Upfro ...

As we head into upfront season, there's a reason you're hearing the term "performance media" now more than ever. Da ...

New Street Research modeled Netflix's fill rate at around 45% for 2025 - expected to rise to 70% in 20 ...

It is as if streaming management at Warner Bros. Discovery suddenly slapped their collective foreheads with their palms and l ...

As part of its upfront pitch in NYC this morning, trade group "Go Addressable" unveiled a scientific-sounding "Addressable Table ...

Netflix's new content announcements Wednesday hammered home the streamer's mission to cast as wide a net as possible. ...

"People are watching our ad plans almost as much as they are watching our standard plan without ads," Netflix Preside ...

In Q1 2025, linear TV ad impressions totaled 1.54 trillion - down 4.3% vs. the previous year - while nation ...

A medical comedy adapted from a PBS staple, and a drama series about a hitman with Alzheimer's were two ...

While some Q2 scatter reports by media buyers describe a weak marketplace, Speciale says business on her end has be ...

The ESPN streaming platform will initially be priced at $29.99 a month for the first 12 months, making it t ...

Nearly half of NBCU's prime-time nights will feature sports in 2026. "Seventy percent of all the programming across NBC ...

Peacock got top billing at the NBCU Upfront, positioning NBCU as streaming-first heading into this spring's upfront sales season. ...

Amazon entertained advertisers during its upfront Monday with premiere sport events and a lineup of A-list entertainers including Arnold Schwarzenegg ...

Total time viewing on all Fox Corp. platforms was up 26% in the last 12 months, with 24% of commerci ...

Snapchat kicked off a live music series with music from rapper Kid Cudi, who performed a single and other unreleas ...

The upfront has long been a cornerstone of media buying — and for good reason. It guarantees access to premi ...

Fox One will feature all news, sports, and entertainment content in one streaming platform - including Fox News Channel, F ...

Leaving the NBA will help WBD save around $300 million in annual sports costs (not including the Olympics). ...

A one-camera workplace comedy set in a DMV office, and a made-for-network TV spinoff of "Yellowstone'' are two of t ...

Ahead of its NewFronts presentation, Meta announced it is testing "Trending Ads" on Reels and creator marketing solutions on Facebo ...

Snapchat announced the launch of a location-specific brand campaign, AI campaign solutions, ad updates and an in-person live music ser ...

The deal - which covers the next two upfront TV cycles - will continue NBCU's previous ad structure in par ...

TikTok will use generative AI to place advertisers next to the top 4% of user-generated content by category with Pul ...

As next week's Upfronts draw near, the news of which shows will return next season and which ones will n ...

In this "redefinition of the category of advertising," Zuckerberg said, there's no need for creative, targeting demographic, or measurement ...

Some analysts expect there will be contraction of content on linear TV, and live sports (and other live programming) wi ...

Every year, many question whether the mid-May upfront presentations are still necessary or relevant. ...

A new analysis released this morning by the IAB estimates digital video has overtaken linear TV share of ad spendi ...

Nielsen Tuesday touted WBD as having the largest monthly viewing increase of any company. The truth is, WBD's TV usa ...

A survey by iSpot finds 16% of advertisers believe there will be declines in their budgets (1% to 49%), a ...

Another strange moment in a different marketplace could be occurring - the upfront market for national TV networks and premi ...

During its upfront pitch this morning, the networks-owned data and technology developer announced new data integration deals with DeepSync, Experia ...

That was the consensus at CIMM East this morning, which also suggested the U.S. JIC has emerged a little t ...

For the second time in a row and possibly for the near future, a Television Critics Association meeting held ...

Hallmark is continuing a partnership with the NFL going into this year's Upfront that appears to be unique in ...

Tariffs are threatening to hit in April. Guess what that might mean for the TV upfront market, which is s ...

NBC will celebrate its 100-year anniversary. If that isn't enough, NBC will have Super Bowl LX, the 2026 Winter Olympi ...

A+E Global announced a lineup of A-list talent who will be involved in new content coming soon to A&E, Histo ...