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TOP ONLINE STORY
Facebook Goes After Scam Offers
by Mark Walsh
Facebook is cracking down on companies that make scam offers in third-party applications as part of its broader effort to police deceptive advertising on the site. The move comes amid rising controversy surrounding networks that provide offers through social gaming apps on Facebook and other properties that entice people into paying for services or subscriptions with bogus come-ons.
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TOP MEDIA STORY
Scripps To Buy Big Stake In Travel Channel
by Wayne Friedman
Scripps Networks Interactive has entered into an agreement to buy a majority stake in the Travel Channel from Cox Communications. The deal is valued at a pricey $975 million.
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TOP MARKETING STORY
October Sales: Gains Stronger Than Expected
by Sarah Mahoney
Leading retailers say October turned out to be unexpectedly solid. The International Council of Shopping Centers, which tracks leading chains around the U.S., says its index gained 2.1% for the month, the strongest gain in 15 months.
THIS JUST IN
Arguing With An Idiot: Glenn Beck's Lawsuit Against Parody Site Rejected
by Wendy Davis 1 second ago |
An arbitrator has rejected controversial talk show host Glenn Beck's contention that the domain name glennbeckrapedandmurderedayounggirlin1990.com infringes his trademark. World Intellectual Property Organization arbitration panelist Frederick Abbott ruled Friday that the less-than-flattering domain name was protected by fair use principles because the URL, when combined with the site's content, constitutes protected speech.
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| BLOGS/COMMENTARY |
Daily Online Examiner:
Davis Yesterday, 6:16 PM
Judge To BlueBeat: You Can't Do That
Music fans often lament that Apple Corps. has so far refused to allow Beatles songs to be sold as digital... |
On Media:
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Cable As Catalyst For Future Profits
Cable networks are a sweet spot in a media industry struggling to find its financial footing. They are driving conglomerates... |
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MoBlog:
Walsh Yesterday, 3:16 PM
Best Buy Lends Google A Hand In Mobile
Google has a new mobile partner -- Best Buy. Under a new initiative, associates at the electronics retail giant will... |
Just An Online Minute:
Samardak Yesterday, 3:15 PM
Just An Online Minute... Check Your Vitals At Social
I'm still debating what to do about tonight since I usually treat Friday as Myday, but the fact that it... |
Behavioral Insider:
Smith Yesterday, 2:45 PM
Baking In The Privacy Issue
Who really owns the privacy relationship with users? Increasingly, most players in the ad technology game are recognizing how much... |
Metrics Insider:
DiMarco Yesterday, 2:31 PM
Get Your Search House In Order For The Holidays
The numbers are in. The National Retail Federation (NRF) is, not surprisingly, predicting another dip in holiday spending in 2009,... |
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IN PRINT
INSIDE SEPTEMBER
Fast Forward: The Future Of Media (Redux)
It always feels a bit silly to me to write columns addressing the future of anything, but I can tell you that as I write this one - about the future of media, from a vantage point deep in a global economic recession - the feeling that comes...
The Advantages of Being Completely Lost
Let me start out by saying that I know nothing about media. That's probably not a surprise to people who know me because I am thought of as a "creative" guy. But you might be surprised to learn that I know nothing about creativity. Furthermore, I know nothing...
The Cover Story
How Alex Bogusky morphed into Max Headroom, George Jetson, a baby, an old man, a zombie army, and a manifestation of his own Twitter feed: "What my career has sort of been about has been the democratization of different aspects of the agency world," guest editor Alex Bogusky...
Back to the Future
Many of the designs submitted to us though CrowdSpring were throwbacks to looks or themes from past visions of the future, perhaps following the lead of our tagline for the issue: "It isn't what it used to be." Throughout this section the designers, who span the globe, explain...
Q+A Julie Roehm
What changes are coming? Roehm: With the further development of video on demand, iptv, mobile, and many other emerging media opportunities, we have seen several "bad" user experiences. All too often, the focus is on "if we build it they will come" or "technology for the sake of...
Kaleidoscope Eyes
LOOKING UP: MOBILE FROM 2010-2015
Sept. 23, 2015- It's been an interesting past five years, but let's put on our AR glasses and take a look back to the not-so-distant past. The evolution in capabilities, functionality, and user behavior in mobile has been nothing short of revolutionary. It's...
Four Rooms
We discussed drivers for change over the next 5 to 10 years with Lloyd Burdett of The Futures Company -- these living rooms reflect possible outcomes...
Once the Horse has Left the Stable
There's an old maxim that says we always overestimate the changes we expect to see within five years and underestimate those we'll see within 20.
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Minimizing Measurement
It's integral to human nature that we ask questions. Similarly, it's pretty much always the case that once an answer is supplied, it spawns yet more questions. It's part of the human condition....
The Age of Consent
Consumers may find it intrusive if not downright creepy, but marketers, under immense pressure to meet quarterly goals, depend on behavioral targeting to squeeze digital dollars out of dimes. The question is: Can it be done in such a way that is beneficial to everyone?...
DOA Q&A: Philip K. Dick
At a time when the whole world feels like it's falling apart, who better to talk to than someone who suggested that might be the case?...
Church & State
Can the news business survive once-sacred walls toppling? Work with me on this, because you, the reader, are an integral part of this story. First, I want you to pick up this magazine. Feel the heft of it in your hands. Fan the pages, and feel the words...
Q+A Grace Slick & Michelle Mangione
Grace Slick recently collaborated with indie artist Michelle Mangione on the latter's latest album. Mangione has used social media and even learned about SEO to promote herself as an artist. Slick, the iconic songwriter and lead singer for Jefferson Airplane (later Starship), has remained stubbornly low-tech. Her preferred...
J-School: The Next Generation
To paraphrase Mark Twain, the reports of journalism's death are greatly exaggerated. Journalism isn't going away - and neither are J-Schools. In fact, higher education is counter-cyclical; in a recession, people head to grad schools. Columbia, Stanford and NYU applications increased 38 percent, 20 percent and 6 percent,...
Jeff Zucker Is Not Going Anywhere
Jeff Zucker, CEO and president of NBC Universal, has been trying to turn digital dimes into digital dollars for years. Currently he's delivering tv programs online through Hulu, transforming nbc tv stations into hyper local Web destinations, and selling tv advertising based on the Internet's automated, targeted model....
Jonathan Miller Preaches the Agnostic Gospel of the Cloud
Jonathan Miller is more determined than ever to crack interactive media's money-making code in his new job as News Corp.'s digital chief. He's got plenty of learning experience to draw from, both as a partner at venture capital firm Fuse Capital and as the chairman and CEO of...
Q+A: Adam L. Penenberg
Adam L. Penenberg is a journalism professor and assistant director of the Business and Economics program at New York University. His latest book, Viral Loop: From Facebook to Twitter, How Today's Smartest Companies Grow Themselves (Hyperion), will be on shelves in October. In the book, he explores trends...
Q+A Lloyd Braun
Who controls the media, and how (if it changes at all) does this control change? Braun: The consumer controls media. The consumer determines what works and doesn't work. The challenge, of course, is to come up with the next great hit. The most successful media companies are the...
Q+A Douglas Ferguson
How will we consume media in five and 10 years' time? Ferguson: When everything is digitized and libraries offer materials, we will have access to anything and everything whenever we choose, at a trivial long-tail price.
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Q+A Lance Broumand
How will get your news in a few years? Broumand: I think it's one page that looks a lot like what the Drudge Report looks like right now....
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INSIDE NOVEMBER
Ed:Blog November 2009
The two big themes of this issue, mobile and video, came together in, of all places, André Balazs's The Standard in Manhattan in the shadow of the High Line. The nyc Wine and Food Festival had taken over half the Meatpacking District for the weekend, putting the focus...
Trim Marks
Original online video took a beating this year, but the shine hasn't quite worn off yet. Despite a string of high-profile broadband start-up flops earlier in the year, media companies like Alloy Media + Marketing, studios like Generate and Web destinations such as the Sony-owned Crackle continue to...
How To Create A Successful Low-Cost Video Network
On YouTube's most-viewed channel list you'll find the how-to video network ExpertVillage in second place for all time with 812 million views. But nowhere in the top ten will you find any of the online digital studios aiming to make the next generation of hits.
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The Ad Net Wars Move to the Mobile Front
Get ready for a bloody fight over the mobile Web: The Internet is going mobile, and so are some of the Web's enduring controversies about a digital ad economy. Will mobile ad networks live to see the next stage of the platform they helped create?...
Need to Know: Random Access mode
The crusade for net neutrality is turning into a food fight between Google and wireless broadband providers that has cable operators struggling to stay in the game and regulators changing the rules. With streaming video a compelling new alternative to television and mobile phones far outnumbering personal computers...
RAM: Inside Google NYC
Head along Manhattan's West Side, down Ninth Avenue to the old Port Authority building. You will need a driver's license or some form of identification. Sign in at the guard station, slide through the teched-out turnstiles and ride up one of several elevators to the fourth floor. Welcome...
RAM: Flatland
Forget the retro renaissance of 3-D, 2-D is the latest buzzword in mobile circles. After becoming popular in Asia and Europe, 2D barcodes -- which pack more data than the traditional linear version -- are finally catching on here as a way to make offline ads interactive and...
RAM: Wooden Performance
Who knew a well-placed Woody could get you nearly a million friends on Facebook? In early September, TV spots, viral videos and digital ads directed Facebook users to "Woody," a 30-something slacker who dubbed himself "Friday's biggest fan." On behalf of Friday's fans everywhere, Woody issued a simple...
RAM: Rising Stars with Gavin O'Malley
Andrea Wolinetz Lead Social Media Strategist, Community Activation, Mediaedge:cia You might call Andrea Wolinetz a multi-disciplinarian. Prior to joining Mediaedge:cia in a strategic digital and social media capacity about two years ago, Wolinetz honed a range of skills as a music industry insider, a medical school coordinator, a...
Bandwidth on the Run
Now that we're in the digital age, Internet traffic volumes are giving way to traffic jams that can bring business operations to a grinding halt. The primary driver is the explosion of Internet video. Its exponentially larger file sizes and bandwidth requirements strain the infrastructure, challenging organizations to...
Blinded by the Tweet
The obsession with social media and consumer-generated content may be blinding us to something infinitely more important to the future of marketing. And it has nothing to do with a tweet, a fan or a follower....
WebU: Your Most Trusted News Source
Who do you go to for news? More and more, we are relying on our Personal News Networks.
Updates from Facebook and Twitter are now central to people's information networks, much like bulletins from news wires or major dailies. I guess that's not really so surprising, is it?...
The Great Outdoors
Consumers are spending more on outdoor living items, giving a much-needed boost to category retailers and marketers this year, according to Research and Markets' "Outdoor Living Trend Report 2009," released Sept. 1. Spending on outdoor living items rose 22.6 percent from 2007 to 2008....
Best Behavior
Today's teens are not the couch potatoes we expect. It's no joke that teens are hard to reach, online or off. Well it is a joke, but they are actually hard to reach. We have statistics. But the money they have to spend is just ridiculous....
Cross-Media Case Study: Look Sharpie
The marketing brains behind Sharpie markers once thought their brand's biggest claim to fame was that celebrities liked to sign autographs with the pens. Most people used the markers to label moving boxes or leftovers in the freezer, but the autograph thing linked the prosaic felt-tip to glitzy...
Weaning Off the Click
Clicks have made us fat and lazy. And when we wind up set in our ways, there's only one solution - weaning. In this case, we need to be weaned off the click.
That's what the online marketing world needs right now to improve branding, according to eMarketer...
When Algorithms Collide
The online advertising marketplace has seen its fair share of arms race-like tit-for-tat technology battles over the years. Whether it was between spammers and spam filters or pop-up ads and pop-up blockers, our largely self-regulated industry has technologies battling for supremacy all the time. While most would see...
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MEDIAPOST EVENTS
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UPCOMING EVENTS
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RECENT EVENT VIDEOS
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| TODAY'S ONLINE NEWS AND HEADLINES |
'Bright'-Spot: Forrester Names Market-Leading Video Platforms
As the adoption of video platforms proliferates beyond the realm media and entertainment, Brightcove and Ooyala remain the vendors to beat, according to a new Forrester Research report. The two, "lead the pack with their end-to-end product offerings that target organizations of all sizes," according to Forrester senior...
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Break-Up To Make-Up: AOL Announces Financial Leadership Team
Ahead of its expected year-end split from Time Warner, AOL on Friday announced the completion of its financial leadership team. As such, Mike Suffredini has joined AOL as vice president and treasurer, while Eoin Ryan is joining as vice president of investor relations....
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Moxie Builds Advertising Tools Based On NLP
Natural Language Processing (NLP) technology has become the framework for a platform that will support a series of services, measurement, social monitoring, and brand planning tools, such as widgets and reporting dashboards, to desktop gadgets....
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Smartphone, Ahem, 'Converged Device' Sales Continue to Climb
Smartphone sales continued to hum along in the third quarter, with worldwide shipments up 4.2% in the period compared to a year ago, according to new data from technology research firm IDC. The total of 43.3 million smartphones, which IDC calls "converged devices," also increased 3.2% from the...
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iPhone Users Sue Gaming Company For Harvesting Cell Numbers
Gaming developer Storm8 has been sued for allegedly collecting phone numbers of iPhone users who downloaded the company's popular games from the iTunes app store. The lawsuit was filed on behalf of Lynwood, Wash. resident Michael Turner, who alleges that Storm8's surreptitious data collection violates the federal Computer...
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EA's MLG Live Event Could Rev Declining Sales
Electronic Arts has partnered with Major League Gaming to offer online and live video game competitions. This weekend the companies arrive in Anaheim, Calif., to build bonds with gamers. At stake in the series is about $170,000 in cash and prizes....
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Consumers More Willing To Share Brand Info On Social Networks Than Previously Thought
It appears consumers will tolerate more interaction with brands on Facebook, Twitter and other social networks than marketers first thought. So says a study Performics will present Friday at Ad:Tech in New York. The findings suggest consumers are more than willing to talk about brands in tweets and...
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CBS Interactive Reports Earnings Drop Of 15%
Reflecting a weakened display advertising market, CBS Corp.'s third quarter Interactive revenues declined 15%, the company said on Thursday. That amounts to $121.3 million -- down from $142.3 million during the same quarter last year....
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Ecommerce Declines For Two Consecutive Years For The First Time Ever
During the third quarter of the year, ecommerce spending was down 2% year-over-year to $29.6 billion, according to new comScore research. As a result, for the first time ever, ecommerce spending declined over two consecutive quarters from the year prior....
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| AROUND THE NET IN ONLINE |
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The Crowds Come Out For Droid CNET
It might not rival the throngs of Apple fans who camped out for first dibs on the iPhone, but consumers are still queuing up for the Verizon Wireless-supported Motorola Droid. More than a hundred people were lined up at midnight...
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EBay Settles Skype Suit New York Times
EBay has officially settled the litigation around its sale of Skype. The founders of the online calling service say they'll drop their lawsuits against the company and a consortium of buyers whose bid to purchase 65% of Skype was announced...
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Twitter Eyes Better Trend Targeting Venture Beat
Twitter is doing it best to clean up its "trending topics" feature by returning more relevant results when uses look up popular keywords that other users are tweeting about. The company adopted trending topics after acquiring search engine Summize last...
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Schmidt: Google Won't Make Microsoft's Mistakes TechFlash
Is Google destined to become the next Microsoft with regard to antitrust issues and its attempts to fend off the next generation of Web startups? "Hopefully we won't repeat the mistakes that Microsoft made 10 years ago that ultimately led...
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The State of Etail -- Anyone's Guess WSJ Blogs
According to The Journal's Digits blog, the health of U.S. online shopping is truly in the eyes of the beholder. To wit, comScore just reported that national online spending in the third quarter slipped 2% to $29.6 billion versus last...
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PC To Mac: How You Like Me Now? NPD Group et al.
Despite Apple's best marketing efforts, Microsoft's new Windows 7 operating system is being well received, according early reports. At retail, the software giant sold more than triple the number of units of Windows 7 in the first few days on...
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| TODAY'S MEDIA NEWS AND HEADLINES |
CBS Radio Revenues Fall 19%
One of the nation's leading radio broadcasters took another big hit in the third quarter, with the announcement by CBS Corp. that revenues at its radio division fell from $392.5 million in the third quarter of 2008 to $318.9 million in the third quarter of 2009 -- a...
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Vancouver Olympic Ad Market Slow, Scatter Could Be Better
NBC's Winter Olympics Vancouver next February might have had a slow start in terms of advertising sales -- but all that could be changing. The goal is $900 million in ad sales; execs estimate that NBC is around 75% sold for the event.
...
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RDA Creates Global Market Org, Karpinski Named CMO
The Reader's Digest Association announced a new global marketing organization. Four key appointments to the new team, which brings together consumer marketing and digital, were made. The company plans to exit from Chapter 11 bankruptcy protection early next year....
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Nike Shoots For USA Basketball
Nike, which has been a sponsoring partner of USA Basketball since 2006, has extended the relationship. The program keeps Nike as exclusive on-court and apparel provider of the USA Basketball's national team, as well as participation in media, advertising and promotions....
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CKX Revs Dip as 'Idol' Loses Luster
CKX, the company behind "American Idol," saw operating income drop 50% to $11.0 million in the third quarter -- mostly from weaker advertising sponsorship....
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Scripps Networks: 14% Rise In Profit, Scatter Up, Too
Scripps Networks Interactive, home of Food Network, HGTV and others, witnessed 14% gain in profit in the third quarter, and current double-digit pricing growth in fourth-quarter scatter ad sales....
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Google Adds Nielsen's PRIZM To TV Ads
In another ironic shift in digital media planning, Google has licensed Nielsen Co.'s PRIZM audience segmentation system for advertisers and agencies using its Google TV Ads platform. The deal is an extension of an earlier one in which Google licensed Nielsen's audience demographic data to enable advertisers and...
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SNL: Online Radio Revs Grow 12% In '09
Bad economy or no, online radio is poised to boom. Total online revenues are expected to grow 12% in 2009 to $441 million, according to a new forecast from SNL Kagan, followed by 20% growth in 2010, when they should top $530 million....
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CBS: Ad Market Rebounds For Net
CBS Corp. not only posted improving third-quarter 2009 results -- as with other media companies -- but the near-term advertising market continues to rebound for its broadcast network. Scatter pricing is up nearly 25%....
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Mag Bag: PGA Expands Multimedia Focus
The Publishing Group of America is expanding its operations to offer advertisers more multimedia options across local markets. It's also hired Barbara LaPlaca as SVP and marketing director....
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| AROUND THE NET IN MEDIA |
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FCC Looks at Plan for First-Run Movies on Cable Bloomberg
U.S. regulators say they are "actively" working on a request from Hollywood to use anti-piracy technology so studios can offer first-run movies over cable and satellite services. Opponents say the Hollywood proposal to...
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DirecTV's Costs Offset Higher Revenue in 3Q The Associated Press
DirecTV, the nation's largest satellite TV operator, says its revenue grew 10% in the third quarter as it added more new customers, but its results suffered from higher marketing costs used to attract them. ...
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New Report Says Oprah Is Jumping to OWN Broadcasting & Cable
CBS' The Oprah Winfrey Show will depart broadcast syndication and move to Winfrey's new cable network, OWN, when the show's contract expires in 2011, according to a report published by Deadline Hollywood Daily. That...
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'Gossip Girl' Protest Equals Free Promo for The CW Daily Finance
The Parents Television Council has trained its rhetorical cannons on The CW Network, which has been promoting an upcoming episode of "Gossip Girl" featuring a three-way sexual romp between its teenage characters. ...
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World Series Most Watched Since 2004 Mediaweek
The New York Yankees' 7-3 victory over the Philadelphia Phillies drew an average audience of 22.3 million viewers. With an average delivery of 19.4 million viewers, the six-game World Series outdrew last year's ...
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Gannett's 'Buzz' Services Attract New Advertisers Editor & Publisher
USA Today reports that offerings on its offshoot Web site -- the Buzz Bureau -- represent around 1% of its advertising revenue, so far. The Bureau is designed to make advertisers aware of...
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| TODAY'S MARKETING NEWS AND HEADLINES |
Marketers: More Facilitate, Less Envision
Many marketers think they're visionaries, but in reality most of them are something less than that, according to a new study by the Association of National Advertisers....
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Study: Credit Card Issuers Will Find Untapped Segments
Although the U.S. market is mature and relatively saturated, co-branded and affinity credit card issuers are finding untapped segments to fuel growth....
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Infiniti Celebrates 20th Birthday With Year-end Campaign
Luxury auto brand Infiniti is launching a new marketing campaign that celebrates the brand's 20th anniversary in the U.S., while offering leasing and financing offers. The Web-centric "Limited Engagement Winter Event," running through Jan. 4, includes homepage takeovers, in-market behavioral targeting, and, in a first for Infiniti, a...
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Marketers Serve Super-Cheap Thanksgiving Fare
This Thanksgiving, it looks like many consumers will come to the table grateful for food bargains, as marketers turn the spotlight on cheap eats. Wal-Mart will offer a menu plan to serve eight people a Thanksgiving meal for $20....
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Nike Waves the Flag for USA Basketball
Nike, which has been a sponsoring partner of USA Basketball since 2006, has extended the relationship. The program keeps Nike as exclusive on-court and apparel provider of the USA Basketball men's and women's national teams....
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Good Earth Brew Donations, Online Voters Pick Charities
Good Earth will donate half of its after-tax profits from sales of its specialty teas and organic coffees between Oct. 25 and Feb. 28, 2010 to three charities. The charities will be determined through online voting at GoodEarthCares.com....
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Land O'Lakes Launches Multilevel Hunger Relief Program
Land O'Lakes has launched a multilevel -- local, national and global -- initiative, "Feeding Our Communities," to help alleviate hunger....
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Hyundai Drives Ads To Times Square
Hyundai Motor America is, for the first time, advertising on a Times Square billboard. The cube-shaped sign at 2 Times Square has two LED screens showing video content, flanked on each side by two banners. The ad features the automaker's Genesis Coupe....
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Allstate Sponsors Teen Safe Driving Program
The Allstate Foundation is teaming up with Scientific Social Solutions to launch "Crash! The Science of Collisions" program in New York State. The program coordinator says the program's effectiveness in changing teen risk-taking is "profound."...
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Fujifilm's SeeHere.com Helps Build Homes for Troops
SeeHere.com, the year-old photo sharing site created by FujiFilm, is branding itself as the "Home of the Free" with a new cause-marketing effort that helps an organization that builds homes for severely injured veterans....
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| AROUND THE NET IN MARKETING |
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The Decade Belongs To Steve Jobs CNN/Money
The "decade" of Steve Jobs actually began in 1997, when he returned to Apple after having been ousted from the company a dozen years earlier. There's not a lot of new material here, but Adam Lashinsky's look at how Apple's...
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A Few Stitches In Time Nets Customer Satisfaction At McDonald's Bloomberg
Courtney Dentch visits McDonald's test kitchen in an unmarked Illinois warehouse 20 miles southwest of McDonald's Oak Brook headquarters and finds that speed is increasingly the focus as the company strives to improve customer satisfaction ratings and, concomitantly it hopes,...
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Online Price War Moves To DVDs; 200 Waldenbooks Will Close Wall Street Journal, Detroit News
The holiday price war moved to another front yesterday when Wal-Mart cut the online prices on 10 hot holiday DVDs and Amazon and Target quickly joined the battle.
Like the book war that...
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Study Suggests DTC Drug Ads Don't Work Well; Others Dissent Business Week
Market research firm Verilogue listened to 12,500 conversations between patients and physicians and came to the conclusion that direct-to-consumer drug advertising, controversial as it may be, isn't all that effective. Bottom line: Those consumers who actually do ask their doctors...
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DM Tip of the Week: Get Potential Customers To Dial YOU Forbes
In an article titled "How To Take Your Business To The Next Level," Christopher Steiner suggests that entrepreneurs looking to acquire customers open a phone book and start dialing the numbers of other establishments in their field. ...
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Target Unveils 'Snackable' Videos For The Holidays Brandweek
Video clips running 15-20 seconds on the Target Web site offer lighthearted takes on the holidays, commenting on the likes of crazy family traditions, Brian Morrissey reports. "It's snackable content," says the agency that created the spots, which Target also...
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