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TOP ONLINE STORY
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Nov 21
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TOP MEDIA STORY
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Nov 21
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TOP MARKETING STORY
Most Find Marketers' Energy Claims 'Somewhat Believable'
by Adrienne W. Fawcett
"This is a great score for advertisers," says Tom Mularz, senior vice president at Synovate, which conducted the exclusive study for Marketing Daily. "Most people feel that advertisers' claims of energy efficiency are somewhat credible. The advertisers aren't believed to the extent they would like to be, but less than 1% of people think they're not at all believable."
THIS JUST IN
RAB: Radio Revs Hit Low Note, Slide 16%
by Erik Sass 1 second ago |
Down is the new up -- at least according to the Radio Advertising Bureau, which founds "positive turnaround signs" in a 16% decline in total radio ad revenues in the third quarter of 2009.
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IN PRINT
INSIDE SEPTEMBER
Fast Forward: The Future Of Media (Redux)
It always feels a bit silly to me to write columns addressing the future of anything, but I can tell you that as I write this one - about the future of media, from a vantage point deep in a global economic recession - the feeling that comes...
The Advantages of Being Completely Lost
Let me start out by saying that I know nothing about media. That's probably not a surprise to people who know me because I am thought of as a "creative" guy. But you might be surprised to learn that I know nothing about creativity. Furthermore, I know nothing...
The Cover Story
How Alex Bogusky morphed into Max Headroom, George Jetson, a baby, an old man, a zombie army, and a manifestation of his own Twitter feed: "What my career has sort of been about has been the democratization of different aspects of the agency world," guest editor Alex Bogusky...
Back to the Future
Many of the designs submitted to us though CrowdSpring were throwbacks to looks or themes from past visions of the future, perhaps following the lead of our tagline for the issue: "It isn't what it used to be." Throughout this section the designers, who span the globe, explain...
Q+A Julie Roehm
What changes are coming? Roehm: With the further development of video on demand, iptv, mobile, and many other emerging media opportunities, we have seen several "bad" user experiences. All too often, the focus is on "if we build it they will come" or "technology for the sake of...
Kaleidoscope Eyes
LOOKING UP: MOBILE FROM 2010-2015
Sept. 23, 2015- It's been an interesting past five years, but let's put on our AR glasses and take a look back to the not-so-distant past. The evolution in capabilities, functionality, and user behavior in mobile has been nothing short of revolutionary. It's...
Four Rooms
We discussed drivers for change over the next 5 to 10 years with Lloyd Burdett of The Futures Company -- these living rooms reflect possible outcomes...
Once the Horse has Left the Stable
There's an old maxim that says we always overestimate the changes we expect to see within five years and underestimate those we'll see within 20.
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Minimizing Measurement
It's integral to human nature that we ask questions. Similarly, it's pretty much always the case that once an answer is supplied, it spawns yet more questions. It's part of the human condition....
The Age of Consent
Consumers may find it intrusive if not downright creepy, but marketers, under immense pressure to meet quarterly goals, depend on behavioral targeting to squeeze digital dollars out of dimes. The question is: Can it be done in such a way that is beneficial to everyone?...
DOA Q&A: Philip K. Dick
At a time when the whole world feels like it's falling apart, who better to talk to than someone who suggested that might be the case?...
Church & State
Can the news business survive once-sacred walls toppling? Work with me on this, because you, the reader, are an integral part of this story. First, I want you to pick up this magazine. Feel the heft of it in your hands. Fan the pages, and feel the words...
Q+A Grace Slick & Michelle Mangione
Grace Slick recently collaborated with indie artist Michelle Mangione on the latter's latest album. Mangione has used social media and even learned about SEO to promote herself as an artist. Slick, the iconic songwriter and lead singer for Jefferson Airplane (later Starship), has remained stubbornly low-tech. Her preferred...
J-School: The Next Generation
To paraphrase Mark Twain, the reports of journalism's death are greatly exaggerated. Journalism isn't going away - and neither are J-Schools. In fact, higher education is counter-cyclical; in a recession, people head to grad schools. Columbia, Stanford and NYU applications increased 38 percent, 20 percent and 6 percent,...
Jeff Zucker Is Not Going Anywhere
Jeff Zucker, CEO and president of NBC Universal, has been trying to turn digital dimes into digital dollars for years. Currently he's delivering tv programs online through Hulu, transforming nbc tv stations into hyper local Web destinations, and selling tv advertising based on the Internet's automated, targeted model....
Jonathan Miller Preaches the Agnostic Gospel of the Cloud
Jonathan Miller is more determined than ever to crack interactive media's money-making code in his new job as News Corp.'s digital chief. He's got plenty of learning experience to draw from, both as a partner at venture capital firm Fuse Capital and as the chairman and CEO of...
Q+A: Adam L. Penenberg
Adam L. Penenberg is a journalism professor and assistant director of the Business and Economics program at New York University. His latest book, Viral Loop: From Facebook to Twitter, How Today's Smartest Companies Grow Themselves (Hyperion), will be on shelves in October. In the book, he explores trends...
Q+A Lloyd Braun
Who controls the media, and how (if it changes at all) does this control change? Braun: The consumer controls media. The consumer determines what works and doesn't work. The challenge, of course, is to come up with the next great hit. The most successful media companies are the...
Q+A Douglas Ferguson
How will we consume media in five and 10 years' time? Ferguson: When everything is digitized and libraries offer materials, we will have access to anything and everything whenever we choose, at a trivial long-tail price.
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Q+A Lance Broumand
How will get your news in a few years? Broumand: I think it's one page that looks a lot like what the Drudge Report looks like right now....
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INSIDE NOVEMBER
Ed:Blog November 2009
The two big themes of this issue, mobile and video, came together in, of all places, André Balazs's The Standard in Manhattan in the shadow of the High Line. The nyc Wine and Food Festival had taken over half the Meatpacking District for the weekend, putting the focus...
Trim Marks
Digital studios will have to make some cuts, but there's still plenty of money in online video to go around: Original online video took a beating this year, but the shine hasn't quite worn off yet. Despite a string of high-profile broadband start-up flops earlier in the year,...
How To Create A Successful Low-Cost Video Network
On YouTube's most-viewed channel list you'll find the how-to video network ExpertVillage in second place for all time with 812 million views. But nowhere in the top ten will you find any of the online digital studios aiming to make the next generation of hits.
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The Ad Net Wars Move to the Mobile Front
Get ready for a bloody fight over the mobile Web: The Internet is going mobile, and so are some of the Web's enduring controversies about a digital ad economy. Will mobile ad networks live to see the next stage of the platform they helped create?...
Need to Know: Random Access mode
The crusade for net neutrality is turning into a food fight between Google and wireless broadband providers that has cable operators struggling to stay in the game and regulators changing the rules. With streaming video a compelling new alternative to television and mobile phones far outnumbering personal computers...
RAM: Inside Google NYC
Head along Manhattan's West Side, down Ninth Avenue to the old Port Authority building. You will need a driver's license or some form of identification. Sign in at the guard station, slide through the teched-out turnstiles and ride up one of several elevators to the fourth floor. Welcome...
RAM: Flatland
Forget the retro renaissance of 3-D, 2-D is the latest buzzword in mobile circles. After becoming popular in Asia and Europe, 2D barcodes -- which pack more data than the traditional linear version -- are finally catching on here as a way to make offline ads interactive and...
RAM: Wooden Performance
Who knew a well-placed Woody could get you nearly a million friends on Facebook? In early September, TV spots, viral videos and digital ads directed Facebook users to "Woody," a 30-something slacker who dubbed himself "Friday's biggest fan." On behalf of Friday's fans everywhere, Woody issued a simple...
RAM: Rising Stars with Gavin O'Malley
Andrea Wolinetz Lead Social Media Strategist, Community Activation, Mediaedge:cia You might call Andrea Wolinetz a multi-disciplinarian. Prior to joining Mediaedge:cia in a strategic digital and social media capacity about two years ago, Wolinetz honed a range of skills as a music industry insider, a medical school coordinator, a...
Bandwidth on the Run
Now that we're in the digital age, Internet traffic volumes are giving way to traffic jams that can bring business operations to a grinding halt. The primary driver is the explosion of Internet video. Its exponentially larger file sizes and bandwidth requirements strain the infrastructure, challenging organizations to...
Blinded by the Tweet
The obsession with social media and consumer-generated content may be blinding us to something infinitely more important to the future of marketing. And it has nothing to do with a tweet, a fan or a follower....
WebU: Your Most Trusted News Source
Who do you go to for news? More and more, we are relying on our Personal News Networks.
Updates from Facebook and Twitter are now central to people's information networks, much like bulletins from news wires or major dailies. I guess that's not really so surprising, is it?...
The Great Outdoors
Consumers are spending more on outdoor living items, giving a much-needed boost to category retailers and marketers this year, according to Research and Markets' "Outdoor Living Trend Report 2009," released Sept. 1. Spending on outdoor living items rose 22.6 percent from 2007 to 2008....
Best Behavior
Today's teens are not the couch potatoes we expect. It's no joke that teens are hard to reach, online or off. Well it is a joke, but they are actually hard to reach. We have statistics. But the money they have to spend is just ridiculous....
Cross-Media Case Study: Look Sharpie
The marketing brains behind Sharpie markers once thought their brand's biggest claim to fame was that celebrities liked to sign autographs with the pens. Most people used the markers to label moving boxes or leftovers in the freezer, but the autograph thing linked the prosaic felt-tip to glitzy...
Weaning Off the Click
Clicks have made us fat and lazy. And when we wind up set in our ways, there's only one solution - weaning. In this case, we need to be weaned off the click.
That's what the online marketing world needs right now to improve branding, according to eMarketer...
When Algorithms Collide
The online advertising marketplace has seen its fair share of arms race-like tit-for-tat technology battles over the years. Whether it was between spammers and spam filters or pop-up ads and pop-up blockers, our largely self-regulated industry has technologies battling for supremacy all the time. While most would see...
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MEDIAPOST EVENTS
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UPCOMING EVENTS
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| TODAY'S ONLINE NEWS AND HEADLINES |
Most Mobile Users Indifferent To Or Don't Want Ads
Nearly four in 10 consumers don't want to receive mobile ads for any reason -- and less than 20% recall seeing a mobile ad, according to new data from market research firm Parks Associates....
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Microsoft Targets Television Advertisers For Xbox Live, Embeds Nielsen Measurement In-Game
Supported by Nielsen, Microsoft unveiled the first pilot Thursday on the second season of the Xbox LIVE show "1 vs. 100." The test will embed Nielsen's traditional TV and video measurement tool in the video game content to gather channel and add specific metrics that identify who played...
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Lawmakers, Inching Toward A Privacy Bill, Question 'Data-Mining Reapers'
Lawmakers Thursday questioned whether businesses are amassing too much data about consumers without their knowledge or consent. "We have moved from an era of privacy keepers to privacy peepers and data mining reapers," Rep. Ed. Markey (D-Mass.) said at a hearing about data collection....
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'Grey's Anatomy' Sires Web Series Spin-Off
Extending one of its more popular brands online, Disney/ABC Television Group on Thursday debuted an original online companion series to "Grey's Anatomy."...
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Social Media Fires Up Video Game Marketing
Facebook and Twitter campaigns have fueled the fire of video game marketing by augmenting traditional widgets or home page and takeover ads on MySpace or YouTube. Expandable rich banner ads promoting mainstream and action/shooter games on ad networks have helped, too....
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Study: Consumers Value Traditional Attributes In Online Brands
While Google remains consumers' favorite online brand, Yahoo and Amazon are not far behind, according to a new report from Forrester Research. "In the minds of their fans, the top online brands exhibit very traditional attributes such as trustworthiness, helpfulness, and relevance, all at the expense of more-predictable...
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New Dynamic Logic Service Brings In-Ad Surveys
As an advertiser, how would you like to get instant feedback on an online ad right from questions posed within the ad itself? The Adometer software incorporates survey questions within ads to give advertisers an early idea of whether particular versions of an ad are making an impact...
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| TODAY'S MEDIA NEWS AND HEADLINES |
RAB: Radio Revs Hit Low Note, Slide 16%
8 hours ago
Down is the new up -- at least according to the Radio Advertising Bureau, which founds "positive turnaround signs" in a 16% decline in total radio ad revenues in the third quarter of 2009....
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Ad Alert: Affluent Viewership Up Among Big Four
8 hours ago
Overall ratings may not be thriving, but more wealthy people are watching the major networks this season. So far, 11% more upscale viewers are tuning in to the Big Four, a figure propelled by a huge jump at Fox.
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Network Shows Down In November Sweeps
8 hours ago
Remember how big the November sweeps use to be? For viewers, the memory is getting more distant. These days, network show are taking it on the chin....
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Meredith: Retrans Deals Increase Revs, Breakout Health Magazine Wanted
Yesterday, 2:30 PM
Meredith CEO Stephen Lacy said recent deals with cable operators have its station group positioned for notable growth in retransmission consent dollars over the next several years. He longs for a printed "anchor brand in women's health and well-being."...
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Real-Life Auction For Brand Entertainment Properties
Yesterday, 2:19 PM
Brand in Entertainment has taken a bold step -- holding an old-fashioned, real-life action for brand entertainment media properties at the esteemed Christie's auction house....
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P&G Plans For Future: Multicultural Outreach, Evolve Marketing, Products
Procter & Gamble became the second leading marketer to emphasize it needs to adapt to a changing society -- both in terms of its multicultural connections and a reappraisal of the importance of marketing strategy for its new products....
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Nielsen Makes New Cuts In Data Processing Facility, Systems Already Strained
At a time when Nielsen's data processing and ratings reporting capabilities appear to be more challenged then ever, the media research giant announced another round of layoffs in its main processing center in Oldsmar, FL. The layoffs, which affected 57 full-time employees, bring Nielsen's full-time staff count down...
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Oprah Ending Her Syndie Show -- A Cable Program Future?
After dominating the syndication business for over two decades, "The Oprah Winfrey Show" will end its run next year -- and the ripple effects of this will shake up the industry she has dominated since the mid-1980s....
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No Rest for the Dreary: Newspaper Revs Fall 28%
The economy may have rallied in the third quarter but the newspaper industry did not, as total advertising revenues -- including print and online -- tumbled 28%, from roughly $10.1 billion in the third quarter of 2008 to about $6.4 billion this year....
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Mag Bag: PGA Says Ad Pages Jump 19% in 4Q
The first glimmers of a print turnaround may be evident. One of the prominent success stories is the Publishing Group of America, which reported that total ad pages for its newspaper-distributed monthly magazines jumped 19% in the fourth quarter of 2009....
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| TODAY'S MARKETING NEWS AND HEADLINES |
Reliability As Value Isn't What It Used To Be
10 hours ago
Auto industry observers have predicted for years that, as automakers get closer and closer to each other in terms of vehicle quality and durability, attributes like looks, vehicle performance, features and gadgets will play a bigger role in consumers' decisions about brands and vehicles.
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Mazda Plans To 'Zoom-Zoom' Past Electrics
11 hours ago
One strategy will involve focusing on solving gasoline-engines' weak points, such as low-RPM driving, where a car starts at zero to develop initial momentum. That is where hybrid vehicles save gas, since they power a vehicle entirely on electricity to get going. Mazda's Robert Davis also hinted at...
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Study: Credit Card Mailings On The Rise
Yesterday, 2:43 PM
"With recent green shoots of economic recovery, card issuers feel more confident about the future," says Mintel Comperemedia's Andrew Davidson. "I anticipate that this winter will mark the start of a turnaround in credit card direct marketing that will be sustained through 2010. This could very well be...
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Big Apple Invites A Closer Inspection
NYC & Company, the official marketing, tourism and partnership organization of the City of New York, is going local with a new campaign launching this week that focuses on getting holiday shoppers to go exploring in 15 Manhattan and Brooklyn neighborhoods.
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Let's Eat: 5 Chains Target Nontraditional Retail
The joint strategic development initiative will enable the chains to bundle and leverage their brands and key personnel to efficiently expand into these locations, which are estimated to attract three to five times the traffic seen in traditional locations such as shopping malls, shopping centers and strip malls....
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Chase Launches Giveaway Via Facebook
The Chase Community Giving Facebook application encourages Facebook users to choose from more than 500,000 small and local charities to decide which community organizations they want to receive donations from Chase's corporate philanthropy fund....
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Subaru Goes Back To 'Share the Love' Well
"If you think about the tone of the message, it was so different from everyone else's," says Subaru's Kevin Mayer. "People could participate with the brand in a way that helped us stand out and gave us much greater ROI than normal. We spent probably 30% less last...
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Virgin Mobile Ads Rely On 'Chatty Cathys'
The camera focuses on a young man sitting in a woman's boutique as his presumed girlfriend chats on the phone behind him. Before she goes into the dressing room, the woman puts her phone and her mouth -- which comes off of her face -- next to her...
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Recession Increases Affluents' Happiness Levels
A recent Luxury Institute survey shows a rethinking, says founder/CEO Milton Pedraza. "Yes, they lost money, but they're still wealthy. Even those who worried about losing a lot of wealth at once seem to have realized, 'I am better off than most people.' There seems to be a...
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