| Marketing Daily Issues
for January 2009 |
|
Marketing Daily - Friday, Jan 30, 2009
|
|
Colgate Up On New Dental Hygiene Products by Karl Greenberg
|
|
KFC Campaign Stresses Freshness, New Dinner Deal by Karlene Lukovitz
|
|
Group Cautions On Cell Phone Contracts by Aaron Baar
|
|
Consumers Plan For Cupid On The Cheap by Sarah Mahoney
|
|
Nissan Consolidates Design Studios, Cuts Jobs by Karl Greenberg
|
|
Toyota Taps Burrell For Bowl
|
|
Chick-fil-A Serves Up Record Sales
|
|
Qwest Taps Townsend For Marketing Role
|
|
Deepening Customer Loyalty Through Social Media Commentary by Aaron Strout
|
|
Countdown To The Super Bowl
|
|
Marketing Daily - Thursday, Jan 29, 2009
|
|
Good News: Hershey Ups Ad Spending by David Goetzl
|
|
Consultancy Advises Marketers To 'Stay On Brand' by Les Luchter
|
|
Apple's Polish Dulled, But Not For Long by Aaron Baar
|
|
Hyundai To Drive Through Super Bowl by Karl Greenberg
|
|
Harley Seeks A More Diversified Hog by Karl Greenberg
|
|
Best Buy Connects Green With Thrift by Sarah Mahoney
|
|
Sabia Hangs Marketing Shingle At Crown Imports
|
|
Sirois Named CEO Of Big Boy Restaurants
|
|
Report: Prestige Beauty Biz Fell 3.3% Last Year
|
|
Just How Super Is The Super Bowl? Commentary by Robert Passikoff
|
|
Countdown To The Super Bowl
|
|
Marketing Daily - Wednesday, Jan 28, 2009
|
|
NADA: Dealers Need To Polish Image by Karl Greenberg
|
|
2009 May Be Year Of The Netbook by Aaron Baar
|
|
Trade Group Predicts Spending Uptick In Q4 by Sarah Mahoney
|
|
Frosted Flakes Super Bowl Ad Promotes Goodwill Program by Karlene Lukovitz
|
|
Ford Global To Be Headed By Elena Ford by Karl Greenberg
|
|
Verizon Buoyed By Wireless Growth by Mark Walsh
|
|
T.G.I. Friday's Offers Pittsburgh, Arizona Beverages
|
|
Kerr, Jensen Take Off At US Airways
|
|
Motel 6 Gets Makeover, New Logo
|
|
Gillette Putting Skin In The Game
|
|
Donut Chains' Inauguration Promos Generate Buzz
|
|
What's Next In Green Marketing? Commentary by Jacquelyn A. Ottman
|
|
Countdown To Super Bowl
|
|
Marketing Daily - Tuesday, Jan 27, 2009
|
|
Home Depot Shutters Expo, Zaps 7,000 Jobs by Sarah Mahoney
|
|
Bring On The Botox: Barbie Hits 50 by Sarah Mahoney
|
|
Kellogg Is Testing Space-Saving Box by Karlene Lukovitz
|
|
Pfizer Troops Back Into Consumer Products by Les Luchter
|
|
Church's Chicken Bows Effort For Digital Game by Karl Greenberg
|
|
Lindsay Launches 'Savor Olive Life' Campaign by Nina Lentini
|
|
Bridgestone Hits Funny Bone Again In Super Bowl by Karl Greenberg
|
|
Staples Widens Ink, Toner Recycling Program
|
|
Cigna Taps Benjamin Karsch To Head Marketing
|
|
Baskin-Robbins Opens In Shanghai
|
|
2009 Radio Mercury Awards Call For Entries
|
|
Ford Fans Win When Ford Fusion Wins
|
|
Mini Catches Coins On IPhone
|
|
New Year, New Outlook: Time To Rethink The Marketing Playbook Commentary by John Gentry
|
|
Countdown to the Super Bowl
|
|
Marketing Daily - Monday, Jan 26, 2009
|
|
E*Trade's Baby Brings Friends To Super Bowl by Les Luchter
|
|
Chrysler Sees Daylight In Deal With Fiat by Karl Greenberg
|
|
Macy's Maximizes Its 'Go Red' Sponsorship by Sarah Mahoney
|
|
Verizon Sets Sights On The Lowly Landline With Hub by Aaron Baar
|
|
Jim Beam Invites Fans To Spoof Its Ads by Nina Lentini
|
|
CMOs Don't Get Customer Service, Council Finds by Karl Greenberg
|
|
NBA Wrapping Phoenix Light-Rail Vehicles
|
|
Harley-Davidson Downshifts
|
|
The Personal CPM: Quirky Idea or Future Marketing Reality? Commentary by Jamie Tedford
|
|
Countdown To The Super Bowl
|
|
Marketing Daily - Friday, Jan 23, 2009
|
|
Toyota Offering Certified Used Hybrids by Karl Greenberg
|
|
Mobile Banking May Be Telecom's Killer App by Aaron Baar
|
|
Honda's Web Site No. 1 Based On Usefulness by Karl Greenberg
|
|
Walmart, Best Buy Among Most Valuable Brands by Sarah Mahoney
|
|
Figuring Out Gen Y's Eclectic Eating Preferences by Karlene Lukovitz
|
|
Champion Launches Hoodie Remix Contest
|
|
El Pollo Loco Fills Strategy, Innovation Position
|
|
Phylicia Rashad Is New Jenny Craig Spokesperson
|
|
ExxonMobil, NASCAR Renew Partnership
|
|
Uni-ball Pen Launches New TV Spots
|
|
Is This Greenwashing Or A New Trend? Commentary by Todd O'Donald
|
|
Top 25 Most Valuable Retail Brands
|
|
Marketing Daily - Thursday, Jan 22, 2009
|
|
Economy Makes Consumer Behavior Erratic by Karlene Lukovitz
|
|
Coke Joins Pepsi In Move To Slow Soda Decline by Aaron Baar
|
|
Study: Banks Cut Direct Mail By 25% In 2008 by Les Luchter
|
|
Coach, Burberry Join List Of Limping Brands by Sarah Mahoney
|
|
Big Apple Bumps Spend To Lure More Visitors by Karl Greenberg
|
|
Audi Speeds Through Decades In New Campaign by Karl Greenberg
|
|
Kelley Blue Book Offers Weekly Deals
|
|
Craftsman Is DIY Network's Official Tools
|
|
Best Buy Promotes Dunn To CEO
|
|
Stella Artois Bows Film Program With Actor
|
|
Matchmaker, Matchmaker Find Me A Brand Commentary by Jeffrey Kay
|
|
The View From Your Window
|
|
Marketing Daily - Wednesday, Jan 21, 2009
|
|
Restaurant-Goers Warming To Poultry Entrées by Karlene Lukovitz
|
|
Forecast: Buckle, Aeropostale Continue To Shine by Sarah Mahoney
|
|
Set-ups Hamper Cell Phone Upgrades, Study Finds by Aaron Baar
|
|
Nationwide Rides With Earnhardt, Jr. In New Effort by Karl Greenberg
|
|
NHL All-Star Weekend Sponsorship Tops $10 Million by Karl Greenberg
|
|
Financial Services Brands' Images Sank In '08 by Les Luchter
|
|
Tremor Media Taps Shane Steele For Marketing
|
|
Jewel-Osco, Coke Partner For Black History Month
|
|
Prescription For Innovation 2009 Commentary by Laurence Knight
|
|
The View From Your Window
|
|
Marketing Daily - Tuesday, Jan 20, 2009
|
|
'Natural' Claims Most Common On New F&B Products by Karlene Lukovitz
|
|
Nu-Kitchen Campaign Puts Words In Your Mouth by Nina Lentini
|
|
Ducati's Strategy Shift Built Brand Awareness by Karl Greenberg
|
|
Verizon Joins NASCAR Nation, Eyes New Channel by Aaron Baar
|
|
Pepsi Ad Banner Lets Users Upload Videos Directly by Karlene Lukovitz
|
|
Consumers Seek Clarity In Financial Affairs by Les Luchter
|
|
Kohl's Kicks Off Seuss-A-Thon
|
|
Papa John's Football Promo Marks Milestone
|
|
Travelocity Taps Weber For North America Unit
|
|
Burger King Inks Deal With Stewart-Haas Racing
|
|
Where Were The Brands, Besides Obama? Commentary by Karl Greenberg
|
|
The View From Your Window
|
|
Marketing Daily - Monday, Jan 19, 2009
|
|
Kraft Fast-Forwards Functional Foods by Karlene Lukovitz
|
|
American Greetings, Hallmark Prep For Feb. 14 by Sarah Mahoney
|
|
Cycle Sellers See More Vroom On Horizon by Karl Greenberg
|
|
Hyundai Likely To Tout Assurance Program In Bowl by Karl Greenberg
|
|
Incident Sends Airline's Social Media Index Soaring by Nina Lentini
|
|
Video Games Becoming A Mainstream Choice by Aaron Baar
|
|
CEO Confidence Takes Q4 Nosedive
|
|
Kellogg Recalls Keebler Peanut Butter Crackers
|
|
Managing ROI On A Shrinking Budget Commentary by Erick Mott
|
|
The View From Your Window
|
|
Marketing Daily - Friday, Jan 16, 2009
|
|
Coke Faces Deception Charges On Vitaminwater by Karl Greenberg
|
|
Lexus To Bow Spot For Car That Launched Brand by Karl Greenberg
|
|
Retail Trade Group: Holiday Sales Fell 2.8% by Sarah Mahoney
|
|
Selling TVs, Service? Post-2/17 Should Be Interesting by Aaron Baar
|
|
Togo's Offers $3.99 Daily Specials by Karlene Lukovitz
|
|
Globetrotters To Wear No. 44 Jerseys On Tuesday
|
|
Anheuser-Busch InBev To Open N.Y. Office
|
|
Kellogg's Frosted Mini-Wheats Get Minier
|
|
Mars Dangles Paris In M&M's Valentine's Contest
|
|
GM Gets Vue Of The Inauguration
|
|
Hennessy To Issue Bottle Honoring No. 44
|
|
Burger King Pulls Sacrifice Effort From Facebook
|
|
P&G Taps Fregolle For Development Post
|
|
Toyota Offers Trip For Innovation Tips
|
|
P&G's Swiffer Cleans Up 'Hotel For Dogs'
|
|
It Is Not Easy Being Green Commentary by Todd O'Donald
|
|
The View From Your Window
|
|
Marketing Daily - Thursday, Jan 15, 2009
|
|
Mobile-Shopping Usage To Double Next Year by Sarah Mahoney
|
|
DMA: 'We Are All Direct Marketers Now' by Les Luchter
|
|
Microsoft, Best Buy Launch 'Game Smart' Campaign by Aaron Baar
|
|
Dunkin', Krispy Kreme In Inauguration Promo Duel by Karlene Lukovitz
|
|
Chrysler's LaSorda Fires Back At Rumormongers by Karl Greenberg
|
|
Quiznos Launches Lower-Priced Menu by Karlene Lukovitz
|
|
Latest Retail Bankruptcy: Gottschalks
|
|
Hard Times At The High End: Tiffany Tumbles
|
|
Starbucks Launches 'I'm In!' Campaign
|
|
Ellen DeGeneres To Hawk Pet Line On QVC
|
|
Looking Outside The (Search) Box Commentary by Jennifer McHugh
|
|
The View From Your Window
|
|
Marketing Daily - Wednesday, Jan 14, 2009
|
|
Private-Label Credit Card Biz 'More Bleak Than Sunny' by Les Luchter
|
|
Wellcraft Marine Leverages Allure Of The Sea by Nina Lentini
|
|
Senior Marketers: Research, Innovation Key In '09 by Karlene Lukovitz
|
|
If Mood Wasn't Electric, The Cars Sure Were by Karl Greenberg
|
|
KGB Launches 'Secret Agents' Info Campaign by Aaron Baar
|
|
Moms Crack Whip On Household Spending by Sarah Mahoney
|
|
Mars Says No to Guilt
|
|
International WOM Units Forge Alliance
|
|
Welcome To The Brave New World Of 'Effect Design' Commentary by Glenn Geisendorfer
|
|
The View From Your Window
|
|
Marketing Daily - Tuesday, Jan 13, 2009
|
|
Audi Turns To Film To Target Non-Race Fans by Karl Greenberg
|
|
Honda Ads Turn On Successful Failures by Karl Greenberg
|
|
Health Issues Shaping Global F&B Firm Strategies by Karlene Lukovitz
|
|
CEA: '09 Growth Improbable; Few Bright Spots by Aaron Baar
|
|
Wal-Mart CEO: No Retail Rebound Any Time Soon by Sarah Mahoney
|
|
Mighty Leaf, James Beard Foundation Team Up
|
|
Suave Giving Away Product Today
|
|
Hallmark Opens Greeting Card Contest
|
|
Mike Wehrs Heads Mobile Marketing Group
|
|
Kimberly-Clark Touts Room With 'The View'
|
|
New Jersey Nets Get Burritos, Life Insurance
|
|
BBB Gets An 'F' For New Rating System Commentary by Richard Berman
|
|
The View From Your Window
|
|
Marketing Daily - Monday, Jan 12, 2009
|
|
Nike Launches Breakthrough Air Jordan by Sarah Mahoney
|
|
OfficeMax Takes Aim At Cubicle Misery by Sarah Mahoney
|
|
Philly Leverages 'Love' To Promo Art, History by Karl Greenberg
|
|
Cars.com Ranks Millennium's Super Bowl Car Ads by Les Luchter
|
|
Action! Hollywood Pitches 11 Films In Super Bowl by Wayne Friedman
|
|
Clarification: Tecate
|
|
Subway Inks Deal With Konami
|
|
Christina Pretto Joins AIG's Media Relations
|
|
Coty Launches Campaign For Ck One
|
|
Driver? Make A U-turn Here! Commentary by Karl Greenberg
|
|
Who Takes Vitamins?
|
|
Marketing Daily - Friday, Jan 9, 2009
|
|
December Sales Were Bleak; Experts Can See Bottom by Sarah Mahoney
|
|
Wyeth Ads Encourage: 'Say Yes To Advil' by Nina Lentini
|
|
Nestlé Pure Life Signs Fitness Guru Bob Greene by Karlene Lukovitz
|
|
Tecate Goes The Distance In New Boxing Match by Karl Greenberg
|
|
Cell South Links Sales Spike To Site Revamp by Les Luchter
|
|
Campbell Taps Linder For Global Ads, Design
|
|
Alltel Wireless Dangles Basketball Games In Sweeps
|
|
Sales Still Swooning, Chico's Taps New CEO
|
|
Burger King Bows Amazon Gift Card Promo
|
|
Gupta's Too Brand-y To Be Surgeon General Commentary by Karl Greenberg
|
|
Who Drinks Regular Tea?
|
|
Marketing Daily - Thursday, Jan 8, 2009
|
|
At The Inauguration: Pepsi, Ft. Lauderdale, Silver Diner by Nina Lentini
|
|
Restaurant Operators' Outlook Worsens by Karlene Lukovitz
|
|
Limited-Service Sandwich Chains Bucking Downtrend by Karlene Lukovitz
|
|
Scion Ads Show How Parts Compose The Whole by Karl Greenberg
|
|
Buyers Move Away From Small Cars Or Any Cars by Karl Greenberg
|
|
Almost Half Use Cell Phones Just For Talking by Les Luchter
|
|
Puma Launches Time Machine
|
|
Schwinn To Sell Electric Bikes
|
|
GoDaddy.com Backs Racer Earnhart Jr.
|
|
Mars Scores Touchdown With NFL Pact
|
|
Who Owns An Espresso/Cappuccino Maker?
|
|
Marketing Daily - Wednesday, Jan 7, 2009
|
|
Kaplan U Graduates To National Campaign Effort by Karl Greenberg
|
|
Amazon Launches Inauguration Store by Sarah Mahoney
|
|
S&P: Large QSRs Positive, Casual Chains Weak by Karlene Lukovitz
|
|
Super Bowl Marketers Must Gauge Sensitivity by Karl Greenberg
|
|
Say Cheese: Dairy Industry Partners With Domino's by Karlene Lukovitz
|
|
Andrew Frawley Joins Epsilon
|
|
Carl's Jr. Tackles Texas
|
|
Domino's To Give Away 1,000 Sandwiches
|
|
Starbucks Offers $2 Tea Lattes, Free Tastings
|
|
And Now: Change Agent Brands Commentary by Susan Nelson
|
|
Who's Enjoying Energy Drinks?
|
|
Marketing Daily - Tuesday, Jan 6, 2009
|
|
New Domino's Campaign Moves The Needle by Karlene Lukovitz
|
|
Now No. 5, PNC Bank Launches Campaign by Les Luchter
|
|
Wobbly Borders Gets New CEO, Turnaround Team by Sarah Mahoney
|
|
Domestics See Faint Glimmer Of Hope In December Sales by Karl Greenberg
|
|
Hyundai To Nouveau Pauvre: You Can Return Car by Karl Greenberg
|
|
FDA Requires More Disclosure of Bug-Based Colorings by Karlene Lukovitz
|
|
Ben & Jerry's Intros 'Yes Pecan' To Honor Obama
|
|
Burger King Sizzles With 'Angry Whopper'
|
|
Fisher-Price Named Thomas & Friends Licensee
|
|
Pest Control Firm Orkin Opens In Kuwait
|
|
Panera Bread One Of '08's Better Stock Performers
|
|
Yum Brands Offers Online Fitness Program
|
|
Callaway Inks Deal With PGA's Appleby
|
|
The View From Your Window
|
|
Marketing Daily - Monday, Jan 5, 2009
|
|
Sales Followed Consumer Perception Of Retailers by Les Luchter
|
|
Marketers Cast Wary Eye On Regulatory Agenda by Karl Greenberg
|
|
Department-Store Decline: It's Not The Economy by Sarah Mahoney
|
|
OTC Sleep Aids Poised For Long-Term Growth by Aaron Baar
|
|
Analysts To Brands: Stick To Your Knitting by Karl Greenberg
|
|
AmEx To Sponsor First Winter Miami Spice
|
|
Sales May Be Lost In Translation Commentary by Jiri Stejskal
|
|
Consumer Value Perception
|
|
Marketing Daily - Friday, Jan 2, 2009
|
|
Retail Marketer Of The Year: Wal-Mart by Sarah Mahoney
|
|
Automotive Marketer Of The Year: Subaru by Karl Greenberg
|
|
Technology Marketer Of The Year: HP by Nina Lentini
|
|
Food Marketer Of The Year: Campbell Soup by Karlene Lukovitz
|
|
Financial Services Marketer Of The Year: ING by Aaron Baar
|
|
Green Mountain, McDonald's Renew Pact
|
|
Wells Fargo, Wachovia Complete Merger
|
|
Congratulations!
|
RSS FEEDS • PRIVACY/TERMS & CONDITIONS
