Results for "Alex Madison and Lisa Harmon"
How Good Do You Want to Be? Taking Bold Steps
Posted by Alex Madison and Lisa Harmon on Sep 1, 10:56 AM
With so many developments happening in the email inbox, from technologies like SWYN and video GIFs to "grid-breaking" design innovations, it's fair to feel a little apprehensive about incorporating new ideas into your campaigns. What if the new approaches don't work? Though this question is valid, we all know -- deep down -- that taking risks is the only way to grow. Paul Arden's "It's Not How Good You Are, It's How Good You Want to Be," is full of rally cries for creative types. We've selected some of his most motivational points and considered what they mean to us in the world of email.
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More On The Video Boom: Choosing The Best Content For Video In Email
Posted by Alex Madison and Lisa Harmon on Aug 18, 2:59 PM
While evolutions in video capabilities are certainly exciting, it's the video content that makes the developments engaging and worthwhile. After deciding how you'll deliver video to your subscriber inboxes, the next step is picking the content that both makes sense as video and adds value to the experiences of your particular subscribers. Dynamic approaches to email creative always make emails stand out in crowded inboxes, and a stellar video offers something fresh. We've been keeping our eye on the sorts of content that top brands have been delivering through video messages.
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The Video Boom: Video Takes Over the Inbox
Posted by Alex Madison and Lisa Harmon on Aug 4, 10:55 AM
It feels like we've been waiting for ages to use video (and deliver it safely into inboxes), and the time is finally here! Video usage is expanding right now primarily due to three major factors: 1) people are spending more time watching videos online and are thus more receptive to video in email; 2) the expenses involved in creating and hosting video are falling; and 3) video is consistently showing that it increases engagement and relevance.
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Put The Old Rules Out To Pasture
Posted by Alex Madison and Lisa Harmon on Jun 8, 1:16 PM
In a channel as new as email, we have the privilege of constantly testing and discovering best practices. We get to watch -- and participate -- as the "rules" of the industry evolve and change. That said, we also operate under the domain of tried and tested rules of the business world. In their book "Death to All Sacred Cows: How successful business people put the old rules out to pasture," David Bernstein, Beau Fraser and Bill Schwab challenge us all to think beyond "Sacred Cows." As they use the term, a Sacred Cow is a "saying, motto or aphorism about how business should be conducted that is widely assumed to be unassailably true." While "Sacred Cows" stem from observation and success and are therefore usually useful, our always-changing environment calls for constant reevaluation and fresh thinking, and this is nowhere more true than in the world of email.
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Even More Laughs! Humor In Retail Email, Once Again
Posted by Alex Madison and Lisa Harmon on May 26, 1:00 PM
Back in December, we wrote about "laughs and gaffes" in retail email. While the economic times are still uncertain for many marketers (and consumers), moods are starting to swing into spring. (It's sunny in Seattle! Woo hoo!) Seems like a great time to revisit the topic of inbox humor and look at how senders have been delivering cheer.
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Posted by Alex Madison and Lisa Harmon on May 12, 10:42 AM
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Be Your Subscribers' Best Friend: Design for Dynamic Content
Posted by Alex Madison and Lisa Harmon on May 12, 3:27 PM
Imagine how strong your brand's relationship with subscribers could be if you knew each one intimately and could send personal emails to all of them. So far, the closest you can get to this email inbox utopia is to construct dynamic messages based on your subscribers' unique interests. Here are some popular and effective ways that brands leverage customer information to provide dynamic email experiences....
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Spread the News: Effective Email Newsletters
Posted by Alex Madison and Lisa Harmon on Apr 28, 2:49 PM
Email newsletters serve as a relevant form of communication in nearly every industry. With such a range, it's a bit tricky to name best practices for all. That said, we've compiled some creative and strategic considerations for using email newsletters effectively, including examples from successful brands across a number of verticals.
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The 'Right'-Thinking Email: More On Six New Senses for the Conceptual Age
Posted by Alex Madison and Lisa Harmon on Apr 14, 11:39 AM
In our last post, we wrote about the first three of the six new "conceptual senses" drawn from Daniel H. Pink's "A Whole New Mind: Why Right Brainers Will Rule the Future." In his inventive book, Pink argues that the dominance of logical, left-brain thinkers has given way to the Conceptual Age, a realm of creativity, inspiration and invention. For those who missed it, the first three senses are design, story and symphony. This article takes a look at the next three -- empathy, play and meaning -- and how each one guides the best emails from the most successful brands.
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The 'Right'-Thinking Email: Six New Senses For The Conceptual Age
Posted by Alex Madison and Lisa Harmon on , 12:14 PM
In his innovative book "A Whole New Mind: Why Right Brainers Will Rule the Future," Daniel H. Pink argues that our world has shifted from "left brain" dominance to the reign of right-brain thinkers: designers, inventors, teachers and storytellers. He deems this era "The Conceptual Age." Pink then introduces the new high-concept, high-touch "six senses" essential to our Conceptual Age, which he argues "can help develop the whole new mind this era demands." We're taking a look at the first three of the new six senses -- design, story and symphony -- and how they help emails sparkle in the inbox.
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