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Free And Meaningful: The Future Of Marketing? 
Posted by Joe Marchese on Oct 20, 12:01 PM
During my honeymoon I actually unplugged for nearly three weeks -- well, mostly. It's amazing how much it feels like there is to catch up on after traveling for three weeks, both back at my office and in the world of social media in general. Like many people on vacation, I took the opportunity to read some real books (well, kinda real books -- I did read them on my Kindle). I was a little worried that living life 140 characters at a time and news feed item to news feed item had completely destroyed my ability to read "long form" content. Luckily, after a couple of rough hours wanting to send an email/tweet/update every time a book prompted a new line of thinking, I settled in.
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I'm Getting Married -- And Social Media Is Helping  
Posted by Joe Marchese on Sep 15, 1:07 PM
So Saturday I say "I do." It has been an incredible whirlwind trying to keep pace with work and wedding preparations, although I have to say, @ChristieM did all the real work for the wedding. The other thing I have found interesting is how much social media has impacted the planning of the wedding. It makes me wonder how people did it before.
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$10 Billion In U.S. Media Spending, Gone 
Posted by Joe Marchese on Sep 8, 2:56 PM
According to a recent Nielsen report, U.S advertising media budgets fell by more than $10 billion in just the first six months of 2009. There are a number of forces combining to cause such a massive decline. Of course, there is the overall economy, which is down, and many in the advertising space are very quick to point out that advertising "is the first thing to go in a bad economy." But what is amplifying the retreat from advertising media spending, is that in addition to the poor economy, there is a marked decrease in effectiveness and reach of the most reliable (re: known) media outlets, such as print, radio and some television.
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The $1 Million Social Media Marketing Challenge 
Posted by Joe Marchese on Sep 1, 1:03 PM
I am willing to issue a challenge to any marketer willing to, over a given period (minimum three months), spend an equal amount through social media and any "traditional" media outlet at scale (minimum of $1 million on each): If the ROI from social media is not equal to that from traditional media, my company will deliver free media until the difference is made up. This means, if you were planning on spending at least $2 million in media next quarter, this would be a potential no-lose situation and a great social media experiment. In addition, I would even be willing to pay for the research, up to an agreed-upon cost. Here are the ground rules....
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The Problem With 'Fans' 
Posted by Joe Marchese on Aug 25, 3:21 PM
Consider the number of brands the average person interacts with in his or her daily life. Now consider how many of those brands a person would be willing to become a fan of. Even if an individual is willing to become a fan of every brand he interacts with, at what point does the amount of communication coming from the brands become too much? Also, in what setting does marketing to your most loyal fans only constitute the whole of your marketing efforts?
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How Technology Changes Entertainment Marketing 
Posted by Joe Marchese on Aug 18, 2:52 PM
Advances in technology and changes in consumer behavior are affecting marketing across all categories. For entertainment marketing, the impact is double. First, like all other categories, the way in which the entertainment marketing messaging is delivered is changing substantially. Those marketing a television show, for example, must take into account all the changes major consumer brands face, while also factoring in the fact that viewers will be consuming their products very differently (i.e., Hulu, video-on-demand).
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