Results for "Joe Marchese"
All Advertising Is Based On Engagement
Posted by Joe Marchese on Feb 9, 2:48 PM
I don't think one can argue that all advertising is based on engagement with audience. If no one is paying attention, even peripherally, whom are you advertising to? So why does engagement sound like a dirty word when it is uttered in digital media?
» 10 Comments
A Facebook Fan Isn't Your Marketing Pincushion
Posted by Joe Marchese on Feb 2, 1:55 PM
Every time someone receives a marketing message, he or she does a quick analysis: Did I get anything out of this exchange, and was it worth the inconvenience? This doesn't change with social media. So if marketers think acquiring a Facebook Fan one time gives them the right to "remarket" to people whenever they want, they are in for a very rude awakening.
» 4 Comments
Imagine Social Media With Good Content!
Posted by Joe Marchese on Jan 26, 2:22 PM
Imagine what social media would be like with all the best content available to be shared, consumed and, yes, monetized, wherever and whenever people want it. It's coming fast, though there's been three major roadblocks to the freeing of great content: 1. How good are the Internet's pipes (bandwidth)? 2. How good is the viewing experience (device)? 3. Can content producers make money from people viewing their content in social media (monetization)?
» 7 Comments
Why Conan O'Brien Can't Go Just Internet -- Yet
Posted by Joe Marchese on Jan 19, 9:57 AM
When Conan resurfaces with his new show, many people will be ready to tune in, online and on television. This will present the same opportunity to advertisers that anyone with Conan's talent and audience always presents: the chance to engage an audience with your marketing message. However, even if Conan could get just as many people to engage with marketers through his online content, as might TRULY watch the commercials during a broadcast at the coveted 11:35 p.m. Monday to Friday time slot, he couldn't yet generate enough revenue to sustain the quality of his show.
» 20 Comments
Your Message Doesn't Know What Twitter Is
Posted by Joe Marchese on Jan 12, 12:58 PM
Your brand message doesn't know what Twitter is. Your brand message doesn't know what Facebook is, either. But that shouldn't stop you from figuring out how to use Twitter, Facebook and many other social media tools to spread your brand message, because, when it comes down to it, your brand message has no idea what television, radio and print are, either.
» 5 Comments
Can Social Media Tiger Woods Your Brand?
Posted by Joe Marchese on Jan 5, 10:19 AM
The list goes on, and will grow as people get more and more insight into celebrities' personal lives through social media. Brands are making an active decision to sponsor these individuals; the question is where will consumers draw the line of responsibility?
» 14 Comments
10 Things Changing Marketing In 2010
Posted by Joe Marchese on Dec 22, 12:19 PM
With 2009 coming to a close, and this being my last post of the year, I figured a list of the hot issues facing marketers in 2010 would make sense. I have written more extensively on most of the subjects over the course of the year, but I'll keep it short here and just provide the most relevant links to past musings. So, in no particular order, here comes 2010....
» 13 Comments
2010, The Year Of Mobile -- Finally
Posted by Joe Marchese on Dec 15, 4:21 PM
Almost three years ago, I wrote a column titled "2007 Mobile Advertisers Ask: Can You See Me Now?" It was fun to go back and read the piece again, and I am proud to say, I believe I was right on target predicting that despite all the promise, mobile marketing would continue to fall short of the hype. But this year, I am ready to call it. This is it. 2010 will be the year mobile marketing begins to realize the promise marketers have imagined for so long.
» 6 Comments
Google Takes Shot In Battle To Own Real-Time Search
Posted by Joe Marchese on Dec 8, 10:14 AM
It's hard to communicate the magnitude of Google's real-time search debut, but I think my friend's status update sums it up: "Google's launch of real-time search will change your life, whether you know it or not." If you're in media or marketing, you can count on an even more pronounced change.
» 4 Comments
The End Of Social Media
Posted by Joe Marchese on Dec 1, 4:13 PM
Thank god, there's an end in sight. We are closing in on the end of "social media" as a standalone concept. Media has always been social in nature, but not until recently have media creation, augmentation and peer-to-peer distribution been so easy as to necessitate its own category and terminology.
» 22 Comments
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- Joe Marchese is President of socialvibe. Contact him here.
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