Results for "Cory Treffiletti"
A Simple Prediction For 2010
Posted by Cory Treffiletti on Nov 18, 1:47 PM
I've decided that making predictions in a climate which is so tenuous and conservative could be a futile effort.That being said, I have a sole prediction to make: next year, someone will finally bring a product to market that can prove the effect of online marketing on CPG purchases (awareness, consideration and intent) by measuring customer and/or shopper-card data.
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Coupon Clippers Proven To Drive Incremental Sales
Posted by Cory Treffiletti on Nov 11, 1:15 PM
Digital couponing has risen dramatically in the last 12 months because consumers are more concerned with saving money than they were in recent years. According to one study that was cited recently in MediaPost and published by ICOM, one out of three consumers report using more coupons than just one year ago. About half of males 18- to 34-years-old reported comparison shopping, with as much as 38% actively searching for coupons. An economic recession can have that effect.
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Who Said The Banner Is Dead?
Posted by Cory Treffiletti on Nov 4, 3:46 PM
One of the most frustrating aspects of being a digital media strategist is that recurring dialogue (or debate, depending on the mood) about the impact of advertising in television vs. the impact of advertising online. TV-centric marketers speak of the sight, sound and motion of TV vs. the limited screen size of the Internet. Internet pundits claim the state of engagement (lean-forward vs. lean-back) and the interactive component of online as the rationale for increased spending. Both sides have a point, but I find it funny that TV advertising is starting to incorporate more and more of the online units into the fray, thereby undermining their very own argument.
» 12 Comments
Getting The Most Out Of Your Agency (Of The Future)
Posted by Cory Treffiletti on Oct 28, 4:24 PM
Ever heard the one about the agency that pitches a piece of business with the "A-Team" and once they win the account, the "B-team" gets put on the business? It's a common gripe against the agency model and one that I wholeheartedly agree is a problem, but before we complain about the problem we should first understand the reason. If we understand the reason, we can find a solution.
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When Bad Social Ads Happen To Good People
Posted by Cory Treffiletti on Oct 21, 1:25 PM
I feel as though social media is currently pigeonholed into the same boat as mobile (which has been in the same boat for the last four years): it's about one to two years away from maturing as a medium for advertising. That doesn't mean that social media (or mobile, for that matter) is not a strong marketing medium. It just means we have to be honest about what needs to be fixed -- or else bad ads will continue to happen to good people.
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Can Innovation And Optimism Feed The Recovery? A Case Study Of Our Business
Posted by Cory Treffiletti on Oct 14, 4:25 PM
If you read the news, you can become very confused about the state of the economy. According to some sources, things are looking up (see the stock market) -- and according to just as many others, things don't look too good (see the impending wave of mortgage resets in real estate). Whom do we trust? Whose opinions do we value?
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The Wonderful World Of The Digital Daddy
Posted by Cory Treffiletti on Oct 7, 3:33 PM
I have officially entered a new phase of my life; the Daddy-phase (and I love it)! I am no longer in the core 18-34 single male demo (actually a couple of years past it as evidenced by the growing volume of grey hairs on my head) and I'm now part of a family household with "1+" children and it makes an amazing impact on how you view the web!
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What's Worth A Billion Dollars?
Posted by Cory Treffiletti on Sep 29, 12:54 PM
Last week Twitter raised more than just some eyebrows by raising money based on a $1 billion valuation -- it also raised expectations for digital businesses, along with the hopes of thousands of entrepreneurs everywhere who are looking to make a splash. The news was somewhat expected -- rumors had been flying for a couple of weeks now -- but still shocking. I for one thought those days of high valuations were gone, or at least on hold for a bit, so I feel I need to be the person to ask the simple question: What could possibly be worth a billion dollars? What could one do with a billion dollars -- and how does that compare to the eventual worth of a company like Twitter?
» 7 Comments
The Real Future Of Newspapers
Posted by Cory Treffiletti on Sep 23, 11:47 AM
The newspaper, as it is defined today, offers two distinct products: local information and news. As it is defined today, the newspaper has no future to speak of, but the newspaper of tomorrow has -- if we examine these two divergent paths and follow them to a possible conclusion.
» 8 Comments
Is Fantasy Football The Best Marketing Program Ever? Yes!
Posted by Cory Treffiletti on Sep 16, 2:12 PM
Without a doubt, fantasy football is the most perfect example of integrated marketing in existence today. It marries the best of online marketing and social media with real-world events and that most basic of human traits: pure, unbridled competitiveness.
» 7 Comments
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- Cory is president and managing partner for Catalyst SF. Contact him here.
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