Results for "Cory Treffiletti"
'Agency Of The Future' Depends On People First
Posted by Cory Treffiletti on Feb 3, 10:43 AM
Everyone writes about the agency of the future, hypothesizing about the structure and the services they will provide, but just about everyone overlooks the fact that an agency is only as strong as the people that work there. People are what drive the relationships between clients and partners.
» 17 Comments
Opening Pandora's Box For Internet Brands
Posted by Cory Treffiletti on Jan 27, 1:53 PM
Feels like it was just a few months ago that Pandora wasn't doing so well. They weren't seeing the ad revenue they'd been shooting for and rumors were swirling wildly, but now the rumors are faded and real (good) news is taking its place!
» 1 Comments
Do You Take Your Job Personally?
Posted by Cory Treffiletti on Jan 21, 3:24 PM
Do you take your job personally? Many people will tell you that your personal and professional lives should be kept apart and that happiness in one should not necessarily be related to the other. But in today's world I find this impossible, because the two are inevitably intertwined.
» Comments
Commit To Mobile Instead Of 'Testing'
Posted by Cory Treffiletti on Jan 13, 2:17 PM
Do you have a mobile strategy, or are you just winging it? Participating in the mobile landscape is like any relationship: to be effective, you have to know what you want going into it. You have to be willing to commit and to compromise in order to have success.
» 3 Comments
Creativity Feeds The Data Beast (And Digital Killed The TV Star)
Posted by Cory Treffiletti on Jan 6, 2:50 AM
I started last year by talking about the balance between art and science in digital marketing, and I feel the need to revisit the topic slightly from a different vantage point: that of data and creativity.
» 6 Comments
Say Goodbye To The Buzzwords Of 2009
Posted by Cory Treffiletti on Dec 23, 9:38 AM
As we get ready for the new year, a new decade even, it's time to bid a fond farewell to the buzzwords of 2009. These are the words and terms that most of us were deluged with during the last twelve months. These are the words that have etched themselves so deeply into my psyche that when I wake up in the middle of the night from my dreams, which appear in a 728x90 frame, they roll off my tongue and into the night.
» 8 Comments
Has Anyone Been Accused Of Spending Too Much Online?
Posted by Cory Treffiletti on Dec 16, 11:46 AM
Someone posed a very interesting question to me this week, and it inspired me to write an article that I may not have otherwise written. In a strategy discussion regarding online, this person asked, "Has anyone ever been accused of spending too much of their budget online"? At first pass, this sounds like a really simple question, and you'd expect the answer to be just as simple -- but it's not.
» 8 Comments
Two Dirty Little Secrets Of Demand-Side Networks
Posted by Cory Treffiletti on Dec 9, 12:18 PM
Ad networks are not new, and they aren't going anywhere anytime soon. They provide a viable solution for buying mass audience at an efficient price, along with optimization opportunities that don't exist on smaller, stand-alone sites. That being said, what I find interesting is that a number of agencies are building their own versions and selling them to their clients. Still, if I were one of those clients, I'd have some questions to ask.
» 8 Comments
In 2010, Develop Your WTF Strategy
Posted by Cory Treffiletti on Dec 2, 10:27 AM
Have you developed your core WTF strategy? Your WTF strategy refers to "Web site, Twitter, Facebook" (what did you think I was talking about?). These three components are the new hub for customer and audience interaction.
» 2 Comments
Process Paralysis And The Need To Act Quickly (Sounds Like Fun)
Posted by Cory Treffiletti on Nov 25, 10:04 AM
I was reading some articles and catching up over the weekend when I came across an article in the British edition of Marketing Week written by Jamie Matthews, who's at an agency called Initials Marketing. Matthews was writing about the shift from advertising back to marketing, which is a topic near and dear to my own heart.
» 5 Comments
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- Cory is president and managing partner for Catalyst SF. Contact him here.
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