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Around the Net In Online Marketing > Gavin O'Malley Yesterday, 2:49 PM

Study: Gmail & Twitter Draw Similar Crowd

Gmail has more female users than male, and Twitter is far more popular among Gmail users than any other Web mail service, according to a study by social media data company Rapleaf involving the demographics and online behavior of Web mail users. The study looked specifically at social network membership...

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Email Insider > Loren McDonald Yesterday, 10:45 AM

Five Lessons Email Marketers Can Learn From @Sh*tMyDadSays

If you track the Twitterverse, you've probably read about Justin Halpern, who converted his father's crusty, cranky and curse-laden commentary from a hot Twitter account into book and CBS sitcom deals. His success has energized millions of basement bloggers, but marketers and other communicators can also pick up pointers about creating highly focused, in-demand content, whether they occupy cubicles or spacious corner offices.

7 COMMENTS | 67 PEOPLE RECOMMEND THIS ARTICLE

Email Insider > Mike May Nov 18, 1:45 PM

It's Holiday Season. What If Your Emails Don't Care?

If you thought inboxes were already cluttered, just wait until this year's holiday season ramps up to full speed. Retail business are struggling to recover, while at the same time cutting ad and direct mail spending, and focusing more resources on ROI-heavy programs like email. But what if you're not in retail? What if the emails you need to send in November and December don't care that it's a holiday? You've got newsletters to distribute, conference seats to fill, annual memberships to renew, software upgrades to announce.... How can you compete with the tsunami of "Free Shipping, today only!" and "25% off through Monday" offers set to flood your subscribers' attention span? To break through inbox Q4 clutter with your holiday-agnostic emails, try these tactics

2 COMMENTS | 21 PEOPLE RECOMMEND THIS ARTICLE

Email Insider > Darrah MacLean Nov 17, 11:32 AM

Button Up Your Email

Have you ever found yourself standing in front of an automatic towel dispenser, waving your hands frantically over the hands-free scanner, praying for a towel to come out? Yeah, me too. A week ago, I found myself working up a sweat in front of a towel dispenser when a waitress finally came in and said, "Oh, you have to actually touch the button." To which I said, "But the button says hands-free." Her response? "Oh, it's wrong. You actually have to touch it." Interesting. This little interaction got me thinking about the importance of directions, or as we call them in the email universe: CTAs. They are the clicking points of your emails, and you'd best be spending some time crafting them.

4 COMMENTS | 18 PEOPLE RECOMMEND THIS ARTICLE

Email Insider > David Baker Nov 16, 1:44 PM

Customer Segmentation

This is a subject we often talk about in apologetic terms when it comes to email marketing: segmentation. It's a really time- consuming commitment for an organization to do great segmentation. While traditional monetary-based segmentation (Recency Frequency Monetary-RFM) and demographic segmentation drive most programs, what is the value of behavioral segmentation -- or better yet, attitudinal segmentation? There's obviously value in all forms, yet I find the challenge is balancing the right segmentation methodology with an organization's ability to work within these guides

7 COMMENTS | 14 PEOPLE RECOMMEND THIS ARTICLE

MediaDailyNews > Joe Mandese Nov 13, 8:26 AM

Agencies In Arms Over Nielsen Local Ratings Move: Call TVB's High-Five A Low-Blow

In what is tantamount to a media trade association's high-five over a successful lobbying effort, the Television Bureau of Advertising has sent emails to the nation's TV stations congratulating them for influencing Nielsen Co.'s decision to scrap live audience ratings for the local TV advertising marketplace. "Congratulations! You did it!," reads the email, a copy of which was obtained by MediaDailyNews, and is reproduced here.

2 COMMENTS | 5 PEOPLE RECOMMEND THIS ARTICLE

Email Insider > Kara Trivunovic Nov 12, 12:15 PM

I'm Calling Your BS

As the year winds down, marketers seem to be doing two things: planning for next year's successes, or making excuses for not being able to do more with their email marketing programs. To the former group, kudos to you. To the latter group, I am calling your BS. Following are the three most common excuses I get from marketers for why their email isn't more relevant.

3 COMMENTS | 14 PEOPLE RECOMMEND THIS ARTICLE

Email Insider > Morgan Stewart Nov 11, 3:00 PM

Email's Antisocial Sin

In all the talk of social media and its influence on email marketing, it occurred to me that email marketers consistently commit an antisocial sin. Worse still, it is a sin often taught as a "best practice" in order to decrease the hassle of managing a large number of responses to marketing email messages. I am writing of the dreaded "no-reply@" email address.

6 COMMENTS | 39 PEOPLE RECOMMEND THIS ARTICLE

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