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Search Marketing Daily > Laurie Sullivan 1 hour ago

MSN's SEO And Content Teams Standardize Efforts

Aligning content with search engine marketing and optimization has become one of Duane Forrester's top priorities. The senior program manager of SEO for MSN at Microsoft in the Americas says management wants to get more involved in the process, since having companies manage their content correctly during SEO can produce double-digit percentage growth for inbound traffic.

Around the Net in Search Marketing > Laurie Sullivan 4 hours ago

Why PPC Marketers Should Spread The Wealth Among Engines

Jeff Campbell focuses on why it doesn't always make sense to spend your entire PPC budget on Google. There comes a point in any campaign when it's no longer efficient to spend another dollar with Google, "because their Paid Search algos start to work against the advertiser," he writes. Backing...

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Around the Net in Search Marketing > Laurie Sullivan 4 hours ago

Google's National Real Estate Search Engine

Google has begun rolling out individual "place pages" for each property listed in Google Maps. The listings include property information; map placement; and photos and street view images. There are direct links for "Directions" and "Search nearby," as well as a "Send to" email pages. The features are part...

Around the Net in Search Marketing > Laurie Sullivan 4 hours ago

Google's Wave Of Ad Opportunities

Kevin Lee analyzes the "wave" of ad format opportunities available at Google. Among the programs he looks at are Google's Affiliate program, Local Business Listings, and comparison ads that result in a lead-gen page. Lee delves into the variety of ways to monetize each. He writes that Google will monetize...

Search Insider > Chris Copeland 4 hours ago

What's Going To Work? TEAMWORK

If you have a child in the 18- to 36-month-old range, you may recognize the catchphrase of the "Wonder Pets" in the title above. I happen to have a two-year-old who enjoys the adventures of the Wonder Pets -- three animals who each episode set out to save a poor, innocent animal using their can-do attitudes and, yep, teamwork. So what do these Nickelodeon creations have to do with search? The Wonder Pets, in their "team together" philosophy, exemplify the greatest area of growth still needed in the search space.

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Around the Net in Search Marketing > Laurie Sullivan 5 hours ago

Google Disables Some AdSense Accounts

An email sent by Google to publishers alerts them the search engine is banning and disabling AdSense accounts that use a Firefox plug-in named Tamper Data, according to Search Engine Roundtable. Tamper Data allows people to view and modify HTTP/HTTPS headers and post parameters -- which can be helpful, but...

Online Media Daily > Gavin O'Malley Yesterday, 5:47 PM

Study: Consumers Value Traditional Attributes In Online Brands

While Google remains consumers' favorite online brand, Yahoo and Amazon are not far behind, according to a new report from Forrester Research. "In the minds of their fans, the top online brands exhibit very traditional attributes such as trustworthiness, helpfulness, and relevance, all at the expense of more-predictable tech-friendly characteristics such as innovation and speed," reads the report authored by Forrester analyst David Card.

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Search Marketing Daily > Laurie Sullivan Yesterday, 3:14 PM

Oodles Love Google, But Wouldn't Exactly Call It 'Fun'

Drum roll, please. Search engine Google topped Forrester Research's survey of consumers' favorite online brands, but it appears the company has a few weak points. Consumers gave Google low ratings on qualities like "relevance," "trustworthy" and "fun." Though if you want to know where the fun is at, according to those 18 to 24 it's in social brands.

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