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Daily Online Examiner > Wendy Davis 40 minutes ago

Feds Drop Appeal In MySpace Suicide Case

The federal government today dropped its appeal in the MySpace suicide case, ending its efforts to prosecute Lori Drew for her role in an online hoax tied to the death of 13-year-old Megan Meier.

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Daily Online Examiner > Wendy Davis 40 minutes ago

The federal government today dropped its appeal in the MySpace suicide case, ending its efforts to prosecute Lori Drew for her role in an online hoax tied to the death of 13-year-old Megan Meier. The move lets stand U.S. District Court Judge George...

Online Media Daily > Laurie Sullivan Yesterday, 5:51 PM

Social Media Fires Up Video Game Marketing

Facebook and Twitter campaigns have fueled the fire of video game marketing by augmenting traditional widgets or home page and takeover ads on MySpace or YouTube. Expandable rich banner ads promoting mainstream and action/shooter games on ad networks have helped, too.

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Online Media Daily > Gavin O'Malley Yesterday, 5:47 PM

Study: Consumers Value Traditional Attributes In Online Brands

While Google remains consumers' favorite online brand, Yahoo and Amazon are not far behind, according to a new report from Forrester Research. "In the minds of their fans, the top online brands exhibit very traditional attributes such as trustworthiness, helpfulness, and relevance, all at the expense of more-predictable tech-friendly characteristics such as innovation and speed," reads the report authored by Forrester analyst David Card.

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Marketing Daily > Karl Greenberg Yesterday, 5:17 PM

Big Apple Invites A Closer Inspection

NYC & Company, the official marketing, tourism and partnership organization of the City of New York, is going local with a new campaign launching this week that focuses on getting holiday shoppers to go exploring in 15 Manhattan and Brooklyn neighborhoods.

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Search Marketing Daily > Laurie Sullivan Yesterday, 3:14 PM

Oodles Love Google, But Wouldn't Exactly Call It 'Fun'

Drum roll, please. Search engine Google topped Forrester Research's survey of consumers' favorite online brands, but it appears the company has a few weak points. Consumers gave Google low ratings on qualities like "relevance," "trustworthy" and "fun." Though if you want to know where the fun is at, according to those 18 to 24 it's in social brands.

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Around the Net In Online Marketing > Gavin O'Malley Yesterday, 2:49 PM

Scam Ad Suit Targets Facebook

Facebook and gaming startup Zynga are the defendants in a federal class-action lawsuit filed this week seeking upwards of $5 million for social network users scammed in online game ads. The Sacramento-based firm of Kershaw, Cutter & Ratinoff has reportedly been looking for victims of scam ads in games like...

Around the Net In Online Marketing > Gavin O'Malley Yesterday, 2:49 PM

Study: Gmail & Twitter Draw Similar Crowd

Gmail has more female users than male, and Twitter is far more popular among Gmail users than any other Web mail service, according to a study by social media data company Rapleaf involving the demographics and online behavior of Web mail users. The study looked specifically at social network membership...

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