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Online Media Daily > Gavin O'Malley Yesterday, 5:57 PM
Extending one of its more popular brands online, Disney/ABC Television Group on Thursday debuted an original online companion series to "Grey's Anatomy."
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Online Media Daily > Laurie Sullivan Yesterday, 5:51 PM
Facebook and Twitter campaigns have fueled the fire of video game marketing by augmenting traditional widgets or home page and takeover ads on MySpace or YouTube. Expandable rich banner ads promoting mainstream and action/shooter games on ad networks have helped, too.
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Marketing Daily > Karl Greenberg Yesterday, 5:17 PM
NYC & Company, the official marketing, tourism and partnership organization of the City of New York, is going local with a new campaign launching this week that focuses on getting holiday shoppers to go exploring in 15 Manhattan and Brooklyn neighborhoods.
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Around the Net In Online Marketing > Gavin O'Malley Yesterday, 2:43 PM
Making life easier for both the hearing impaired and video search engines alike, YouTube can now automatically generate captions and subtitles for videos in English. At present, the feature is only enabled on a handful of partner channels, but Google plans to make it available to everyone eventually. YouTube now...
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Video Insider > Michael Kokernak Yesterday, 2:00 PM
While today's interactive experiences include on-screen polling and multiple choice questions, the scale required for nationwide interactive advertising hinges on establishing an engagement formula tied to a single "click." The formula should be as simple as a "yes, no, or maybe" proposition.
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Mobile Insider > Steve Smith Yesterday, 12:00 PM
For the time being, mobile video advertising is at that strange teen stage where it is starting to look like a recognizable grown-up. Smart/App phone technologies and 3G speeds are making the experience truly viable. Like a teen, mobile video looks almost adult, until it opens its mouth. Then you realize it still has a long way to go and lots to figure out.
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Around the Net In Online Marketing > Gavin O'Malley Nov 18, 2:25 PM
Nobody puts Hulu a corner, or so it would appear. Originally envisioned as a hub for long-form premium video content, the joint venture between NBC, Fox, and -- more recently -- ABC, is getting into the music biz.
For starters, it's announced a partnership... Mobile Marketing Daily > Mark Walsh Nov 17, 2:59 PM
AdMob isn't waiting on the sidelines for the Google deal to close. The mobile ad network has introduced interactive video ad units for iPhone applications.
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