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RSSSearch continues as the main driver of revenue growth, showing a 19.8% increase over 2007. Digital video more than doubled its revenue with an increase to $734 million from $324 million in 2007.
Retail, Financial Services, Computing, and Automotive remained the four largest verticals among Internet advertisers in 2008. Consumer packaged goods increased its share of total Internet ad revenues by 60% over 2007. The Internet is the third largest ad-supported medium.
Randall Rothenberg, president and CEO of the IAB, concludes that "... marketers know they need to do more with less... interactive advertising provides the tools for them to build deep, engaging relationships with consumers... "
| Full-Year Revenue Data Highlights (Dollar Figures Are Rounded) | ||||
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| FY 2008 Share Of Revenue | '08 Revenue $'s (000) | FY 2007 Share Of Revenue | '08 Revenue $'s (000) |
| Search | 45% | $10,546 | 42% | $8,805 |
| Display Related: | 33% | $7,640 | 33% | $7,072 |
| -Banner Ads | 21% | $4,877 | 21% | $4,456 |
| -Rich Media | 7% | $1,642 | 8% | $1,656 |
| -Digital Video | 3% | $734 | 2% | $324 |
| -Sponsorship | 2% | $387 | 3% | $636 |
| Classifieds | 14% | $3,174 | 16% | $3,321 |
| Referrals/Lead Generation | 7% | $1,683 | 7% | $1,584 |
| | 2% | $405 | 2% | $424 |
| Source: IAB/PriceWaterhouseCoopers, March 2009 | ||||
The release is available here, and the full report here.
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