SHARE TOOLS PRINT COMMENT SUBSCRIBE RSS RELATED ARTICLES 1. Dunkin' Contest Kicks Off 60th Anniversary 2. NPD: Restaurant Unit Counts Down Slightly 3. Taco Bell Super Bowl Efforts Feature ... NBA Legend 4. Study Finds Convenience Key For Young Diners 5. Who's Dining Out? TAGS:  Restaurants MOST READ 1. ANA: Social Media, Web Spend Up, TV Down 2. Study: Half Of Top Web Retailers Have No Meaningful Facebook Presence 3. The Good, Bad and Really Bad Ads from Super Bowl XLIV 4. Private-Label Growth Outpacing Brands 5. TV Ad Market: Less In 2013 Than 2006 6. Social Media Platform Aims To Separate Signals From The Noise 7. Armchair CDs Speak Out On Super Bowl Spots 8. Facebook Dumps Microsoft Display, But Bing Is In 9. Logging In: The False Darwinism Of Competition 10. Webisoaps Keep the World Turning

Enough already with the gloom and doom! Let's turn to marketing the way we know and love it: singing fish in the grand tradition of the "Sorry, Charlie" School of Advertising. A McDonald's spot showing a fish mounted on a wall plaque in a garage singing "Give me back that Filet-O-Fish" has taken on a life of its own, says McDonald's spokeswoman Danya Proud.

Google reports that searches for "McDonald's fish" are up 100% in the past four weeks and that the ad has been viewed on YouTube more than a million times, reports Theresa Howard. And the ad and its infectious jingle have spawned a ring tone and a series of knockoff ads.

The talking fish looks like the "Big Mouth Billy Bass" gag gift advertised on cable TV a while ago. Arnold Worldwide came up with the parody idea after struggling to create an ad that local franchisees could air for the Filet-O-Fish promotion that is done every year during the 40-day Lenten period.

 

Read the whole story at USA Today.

0 people recommend this article.