Recent OMMA Magazine Articles
Logging In: The False Darwinism Of Competition
Jan 5, 2:12 PM
How many ad networks on one media plan are too many? If you are running a...
Ad Nets Focus: The New Vertical Is Horizontal
Jan 5, 2:12 PM
Vertical ad networks once promised deeper service based on transparency, so-called "expert" knowledge of niche audiences,...
Web U: To Bid Or Not To Bid
Jan 5, 2:12 PM
Hamlet asked, "To be or not to be?" Advertisers have to ponder "To bid or not...
Tipping the Iceberg
Dec 1, 4:58 PM
Sometimes a number can be both frightening and liberating. Like this one from Don Schultz, a...
Creative Roundtable: Inside the Box
Dec 1, 4:58 PM
UPS' cardboard world wows visually, but is it the right package? You are always urged to...
The Best Intenders
Dec 1, 4:58 PM
Advertisers love search stats, but maybe there's a better way to get ahead of the curve...
Ed:Blog - Survival Guide, Glitter and Doom Edition
Dec 1, 4:58 PM
On the heels of last year's econapocalypse we released our previous survival guide. And, well, here's...
More Than You'd Expect Inside
Dec 1, 4:58 PM
It's likely you never heard about Intel's 90-day trial for Alzheimer's patients and their caregivers. That's...
Everyone Else Is Doing It
Dec 1, 4:58 PM
Most of us can remember when as children we would ask our parents' permission to do...
Who Is This Person, Anyway?
Dec 1, 4:58 PM
Coming out of anthropology, I have always been interested in social and cultural interaction, identity and...
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