Welcome | View My Profile | Sign Out
MediaPost Home About MediaPost Privacy/Terms Media Kit Sitemap
Publications Home News
Online Media Daily Media Daily News Marketing Daily Mobile Marketing Daily Search Marketing Daily
Daily Feed> Email Daily Feed> Video Daily Feed> Social
Online Blogs
Online Spin Email Insider Search Insider Behavioral Insider Online Publishing Insider Mobile Insider Video Insider Gaming Insider Performance Insider Metrics Insider Social Media Insider Just An Online Minute Daily Online Examiner Raw Blog
Media Blogs
Research Brief Diane Mermigas:On Media TV Watch TV Board Magazine Rack Media Creativity Notes From the Digital Frontier Digital Outsider Mad Blog Red White and Blog
Marketing Blogs
Engage:Hispanics Engage:Kids 6-11 Engage:Moms Engage:Boomers Engage:Gen Y Engage:Teens Marketing:Green Marketing:Sports
Magazines
OMMA Magazine Media Magazine
Subscribe
Feedback Loop RSS Feeds Archives Subscribe
Feb 24 OMMA Metrics Measurement (NYC) Feb 25 OMMA Behavioral (NYC) Mar 17 OMMA Global (San Francisco) Apr 14 Search Insider Summit (FL) Apr 18 Email Insider Summit (FL) Apr 27 Outfront Conference (NYC) May 12 OMMA Mobile (NYC) May 13 Digital Out-of-Home Awards (NYC) Jun 15 OMMA Video Jun 16 OMMA Publish (NYC) Jun 17 OMMA Social (NYC)
Recently Concluded Events
Jan 26 OMMA Social (San Francisco) Jan 25 OMMA Performance (SF) Jan 12 MEDIA Agency of the Year 2009 (NYC) Jan 11 OMMA Agency of the Year 2009 (NYC) Dec 6 Email Insider Summit (Utah) Dec 2 Search Insider Summit (Utah) Nov 3 OMMA Adnets (NYC) Oct 30 OMMA Video (LA) Oct 29 OMMA Mobile (LA) Oct 29 OMMA Mobile & Video (LA)
All MediaPost/OMMA Events Event Blogging Past Event Videos
Industry Events Calendar
2010 Digital Out-of-Home Awards
2010 MEDIA Agency of the Year 2009 2010 OMMA Agency of the Year 2009 2009 Creative Media Awards 2009 OMMA Awards 2009 Digital Out-of-Home Awards 2009 Media Agency of the Year
All Awards
Employment Situations Wanted Services Offered Post a Job
Briefs Reports Online
MediaPost Directories
Mobile Insiders Group
People Finder Edit My Profile View My Profile My Contacts My Calendar
HOME • MANAGE SUBSCRIPTIONS • MEDIA KIT
Job Search Online Fastest Growing Category
by Jack Loechner, Wednesday, February 4, 2009, 8:15 AM

SHARE

TOOLS

RELATED ARTICLES
TAGS:  Research, Online, Employment

MOST READ

(Updated February 4th 10:00pm)

comScore, Inc., in a study of Americans' usage of the job search category, the fastest growing content site category in 2008, found that the category has seen the number of visitors grow 51% to 18.8 million visitors, as millions of Americans find themselves seeking new job opportunities. The final months of the year were some of the most heavily trafficked months of 2008.

CareerBuilder.com Job Search led the category with 9.1 million visitors, up 78 percent versus year ago, followed by Monster.com Job search, Yahoo! HotJobsJob Search, and Indeed.com Job Search. SimplyHired, Inc. had the strongest growth rate of the top ten sites in the category, growing 161%.

Job Search Category Total U.S. (Home/Work/University Locations December 2008 vs. December 2007)

 

Total Unique Visitors (000)

Site

Dec-2007

Dec-2008

% Change

Total Internet: Total Audience

183,619

190,650

4

Job Search

12,445

18,826

51

CareerBuilder.com Job Search

5,132

9,121

78

Monster.com Job Search 4,131 6,693 62

Yahoo! HotJobs Job Search

2,282

 5,605

146

Indeed.com Job Search

2,712

5,106

88

Simply Hired, Inc.

1,188

3,104

161

JOB.COM Job Search

731

1,237

69

MSN Careers by CareerBuilder.com Job Search

593

1,004

69

AOL Find a Job by CareerBuilder.com Job Search

504

856

70

Jobs.net Job Search

350

368

5

Jobster.com Job Search

186

365

97

Source: comScore Media Metrix

Jack Flanagan, executive vice president of comScore, said "While much of the U.S. economy is suffering, job search has performed significantly better than average web site during these challenging times... Americans are turning online for this assistance now more than ever."

 The consumer profile reveals that demographic segments in the job search category were disproportionately affected in 2008 by the current job market. Interestingly, the share of minutes spent by women in the category grew substantially, up 7.2 percentage points versus year ago.

 Mr. Flanagan added "It's possible that women are being either disproportionately affected by job losses, or... playing a more active role in the job searches of their spouses... we could be seeing a phenomenon of more households needing to have dual wage earners... amidst a sharp reduction in the value of their assets and net worth."

 Other demographic segments accounting for a substantially higher share of the time spent on job sites in December 2008 than in 2007 include people between the ages of 25-49, households making at least $75,000, households without children, and those in the South Atlantic and West South Central census regions.

Demographic Profile of Visitors to the Job Search Category (December 2008 vs. December 2007 Total U.S.,  Home/Work/University Locations)

 

Share of Minutes in Category

Demographic Segments 

Dec-2007

Dec-2008

Point Change

Gender

 

 

 

    Males

53.5%

46.3%

-7.2

    Females

46.5%

53.7%

7.2

Age

    Persons: Under 24

16.6%

15.3%

-1.4

    Persons: 25-49

57.8%

62.7%

4.8

    Persons: 50+

25.5%

22.0%

-3.5

Household Income

    Under $75,000

56.2%

53.1%

-3.1

    $75,000+

43.8%

46.9%

3.1

Presence of Children in Household

    Children: No

42.0%

46.6%

4.7

    Children: Yes

58.0%

53.3%

-4.7

Region (U.S.) 

    West North Central 

6.5%

7.2%

0.7

    Mountain

8.3%

6.5%

 -1.8

    Pacific

14.3%

10.9%

-3.3

    New England

8.0%

3.9%

-4.1

    Mid Atlantic

14.3%

10.7%

-3.6

    South Atlantic

19.0%

27.5%

8.5

    East South Central 

5.7%

6.5%

0.9

    West South Central

5.9%

9.8%

3.9

    East North Central

18.0%

16.9%

-1.1

Source: comScore MediaMetrix

For more information on the comScore study, The comScore 2008 Digital Year in Review, please visit here.

 

2 people recommend this article. 

One comment on "Job Search Online Fastest Growing Category"

  1. Gerard McLean from Rivershark, Inc.
    commented on: February 04, 2009 at 8:31 AM
    Let's not forget niche sites like the JobBank at http://www.narms.com/jobbank.html While alone each of these niche job boards only account for small percentage of total Internet traffic, together, they account for a large portion of job searches.

Leave a Comment

You must be signed in to comment. Sign In
JACK LOECHNER
  • Center for Media Research



ARCHIVES

Recent Research Brief Articles
Confidence Lacking In Use of Online Personalization Tools   
According to a new Coremetrics study, "The Face of the New Marketer," while most marketers report...
African-Americans Major Influence in Tech, Media and Buying Power   
According to a comprehensive BET survey of the African-American community recently released, African Americans in 2008...
Top Information Technology Predictions   
Gartner continues to investigate the changing balance of power from across its research areas, and selects...
M-Commerce Shoppers Specific About Recommendations   
According to the recently released ChoiceStream 2009 Personalization Survey, 65% of m-commerce shoppers indicate that they...
News Right Now Drives Newspaper Readers to Web   
The Outsell third annual News Users' research predicts continued steep drops in US newspapers' print circulation...
Loyalty Programs Need to Engage    
A new report from the Chief Marketing Officer (CMO) Council report indicates that marketers are under-valuing...
Bargain Hunters Start With Newspaper and Magazine Ads   
According to a recent Adweek Media/ Harris Poll, 23% of adult Americans believe that newspaper and...
Daily Newspaper Reading (Print or Online) Down to Two in Five   
Just two in five U.S. adults (43%) say they read a daily newspaper, either online or...
Mom Marketing   
According to a Retail Advertising and Marketing Association survey conducted by BIGresearch, women with children at...
Kids Pack 10 3/4 Hours Of Media Content Into 7 1/2 Hours Every Day   
According to a new study by the Kaiser Family Foundation, eight-to-eighteen year-olds spend an average of...
>> Research Brief Archives 
ABOUT MEDIAPOST • MASTHEAD • MEDIA KIT • RSS FEEDS • PRIVACY/TERMS & CONDITIONS
©2010 MediaPost Communications. All rights reserved.
1140 Broadway, 4th Floor, New York, NY 10001
tel. 212-204-2000, fax 212-204-2038, feedback@mediapost.com